The B2B Guide to Social Media

 @Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was, actually. I did this largely so that I could link to this cute baby panda doing a [...]

The question of audio vs. video content in the social media marketing sphere.

Mike Stiles explores the importance for social marketers to include video in their marketing content.

If you’re going to be including video in your B2B social media strategy (and we think you should!) then you need to do it properly. The entire B2B community is now your biggest critic, they’re more likely to watch your video than read your website, so don’t screw it up! I’m always amazed by how [...]