The academic community has much to thank the marketing and advertising (both B2B and B2C) industries for. Quick and agile, in the face of a keenly felt opportunity, it was this industry who first understood that there was an unprecedented opportunity to listen and learn about people and society through understanding the explosion of digital social spaces.
Malcolm Cowley writes about new productivity tracking methods, which brands and businesses can use to track their sales gains from social media sites.
The importance of presenting facts as proof of the effectiveness of using social media as a marketing tool.
No B2B guide to social media would be complete without an explanation of why a B2B company should bother with social media in the first place. The answer is quite simply that social media is a good way to reach businesses. A year ago, it was an interesting new way to reach businesses. In six [...]