At the end of social media analytics month at the B2B Guide to Social Media, we bid farewell to Adam Kettere, October’s guest editor.
This infographic from SecondSync shows audience interaction over Twitter during Celebrity Juice on Thursday 18th October. It was the top performing show of the evening, seeing almost 77,000 viewer tweets.
In the UK 27,000 hours of domestic TV content are produced annually at a cost of £2.6 billion (Ofcom). Spot advertising and programme sponsorship on UK commercial TV channels generated revenues of £4.36bn in 2011 (ThinkBox). Both the commissioning and scheduling of this content and the pricing of the spot ads and programme sponsorship hinges on one thing: the way the TV audience is measured. Success is measured on how many people are watching.