The topic I’ve chosen to cover in my month as guest editor is social media analytics. What’s that, you ask, counting Tweets and Facebook likes? Well, yes. But there’s a bit more to it than that. If you’re interested in learning more (as I am) then keep an eye on the blog throughout October as we update with posts from lots of lovely, knowledgeable contributors.
Your CEO has finally acknowledged the need for a social media programme, budget and resource have been signed off, and you know you need to find a supplier. But it seems as though everyone with a Twitter account has jumped on the bandwagon, adding ‘social media consultant’ to their business cards and taking advantage of [...]