The B2B Guide to Social Media

The topic I’ve chosen to cover in my month as guest editor is social media analytics. What’s that, you ask, counting Tweets and Facebook likes? Well, yes. But there’s a bit more to it than that. If you’re interested in learning more (as I am) then keep an eye on the blog throughout October as we update with posts from lots of lovely, knowledgeable contributors.

Jat Hallberg explain social network company Spiceworks.

Your CEO has finally acknowledged the need for a social media programme, budget and resource have been signed off, and you know you need to find a supplier. But it seems as though everyone with a Twitter account has jumped on the bandwagon, adding ‘social media consultant’ to their business cards and taking advantage of [...]