The B2B Guide to Social Media

Searching on the web for a great SEO agency is like walking down London’s Mecca for curry houses, Brick Lane, to choose a place to eat. Much like the curry house staff who stand on the street touting for your custom, lots of SEO agencies claim to be “the UK’s number 1!”. All promise a [...]

If one of your B2B social media objectives is to drive traffic to your website, then here are a few things you should be doing: Use Twitter Keep an eye on your Google Analytics to see which keywords people are using to find your site. Then set up an automated Twitter search for those keywords [...]

I’m dedicating quite a bit of time to SEO this week as the B2B Guide to Social Media appears to have fallen from its perch of glory after being hacked a few days ago. I’m not quite sure what prompted the attack, but I have asked my colleague Hannah Stacey to post on how she [...]

Two more tricks to get Google to love your blog: Name drop – The odd celeb name drop, such as mentioning Princess Kate and Prince William could get your site to turn up in more Google search results, but don’t make it entirely gratuitous like I did here! Label your images – Don’t just save [...]

Meta tags are important for getting Google to your blog. Look at the top left hand corner of this web page, where it says The B2B Guide to Social Media: The definitive guide to social media. That’s a meta tag and it tells both yourself and Google something about this blog. When people search on [...]

One final do-it-yourself SEO tip before you call in the heavies is to do with page structure. While it is important to make it easy for visitors to navigate your site, Google’s minions need to be able to do it as well. Your navigation menu All the links on your site that people use to [...]

My next post in how to optimise your blog focuses on content. We know from our How Google Works infographic that Google stores the content on your site and uses it to decide whether it is worth directing searchers to you. We know Google works in mysterious ways but you can help Him to help [...]

If you look at the How Google Works post from earlier today, you will see that the first thing that will alert Google bots to your existence when crawling the web is links to your site / blog from other sources on the web. If no one is linking to your site, then Google will [...]

  I have http://ppcblog.com/how-google-works/ to thank for this extremely useful Infographic.

Search Engine Optimisation (or SEO) is the process of improving the visibility of a website in natural search results. By that, I mean making the website easier to find when people Google the relevant subject. So for example, I just went to Google and searched for b2b social media. The search returned over 22 million [...]