Account executive @sophmackintosh takes a look at the new Dr Oetker PR stunt.
Golden Boys Bet use Facebook as a marketing tool – Case study
How to successfully use social media platforms in retail to personally engage with customers.
Hannah Stacey highlights what businesses can learn from Bieber fans when it comes to marketing.
Guest post by Kimberly McCabe, Manager – Marketing Engagement, Sitecore Content Management Systems While companies in B2B industries are increasingly realising that social media is valuable, there are many that stumble into it and quickly retract declaring it a waste of time. With good intentions, they attempt to embrace social media, and if they do [...]