Tag Archives: linkedin

Marketing to SMEs in LinkedIn groups

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

Continue Reading

How SMEs use LinkedIn

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of  technology PR agency TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it [...]

Continue Reading

Putting good advice into practice – A LinkedIn company page facelift

Hopefully this month’s focus on LinkedIn company pages has inspired you to try out a few of the suggested techniques to revamp your own company page.

Continue Reading

6 LinkedIn apps that can help attract followers to your company page

Sara Carter shares a list of the best LinkedIn apps to increase followers to your company page.

Continue Reading

LinkedIn for business – social not sales

Emma Campbell and Carys Samuel of Acceleris Marketing Communications offer their advice on using LinkedIn as an effective PR tool.

Continue Reading

App Power: Amping up your LinkedIn Company Page

Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.

Continue Reading

How does LinkedIn Help Businesses?

Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for those in professional roles. However, the site is often eclipsed by its more glamorous social contemporaries and unduly overlooked as a valuable source of promotion. So [...]

Continue Reading

How to use LinkedIn for Professional Networking

Siddharth Deswal shares how to effectively network with professional contacts using your LinkedIn company page.

Continue Reading

Make the most out of LinkedIn company pages

Anton Perreau discusses the different ways company pages can be used to engage with LinkedIn users.

Continue Reading

LinkedIn company pages – a working experiment

An introduction to this month’s special focus: LinkedIn company pages

Continue Reading