The B2B Guide to Social Media

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]

Hopefully this month’s focus on LinkedIn company pages has inspired you to try out a few of the suggested techniques to revamp your own company page.

Sara Carter shares a list of the best LinkedIn apps to increase followers to your company page.

Emma Campbell and Carys Samuel of Acceleris Marketing Communications offer their advice on using LinkedIn as an effective PR tool.

Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.

Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for those in professional roles. However, the site is often eclipsed by its more glamorous social contemporaries and unduly overlooked as a valuable source of promotion. So [...]

Siddharth Deswal shares how to effectively network with professional contacts using your LinkedIn company page.

Anton Perreau discusses the different ways company pages can be used to engage with LinkedIn users.

An introduction to this month’s special focus: LinkedIn company pages