The B2B Guide to Social Media

I’ve talked about how to identify influential bloggers, but how do you establish who is influencing your target community on Twitter? Again, if you want to do this properly, this is not as simple as just finding them on Google. But as I’ve said before, this is not necessarily a bad thing: The harder it [...]

There will no doubt come a time when you need to identify social influencers. As the gatekeepers to your target audiences, they are likely to be key to supporting your social media objectives. Identifying influential bloggers is an important first step, but it’s quite a process and it takes time. Step 1: Choose your subject [...]