Tag Archives: Facebook

Warning: Is Social Media Damaging Our Social Lives?

Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]

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How to survive 24 hours without Social Media

I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to say is that I do not have an addictive personality. I can take things or leave them.

So this is my big experiment. Can I give up social media, remain happy and continue to do my job and without missing it, even slightly, for 24 hours?

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#FailFix: A smashing SME marketing case study

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

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Facebook statistics

The B2B Guide to Social Media’s comprehensive collection of statistics relating to Facebook

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If you are gonna do it, do it right

Facebook contests enable businesses to boost fan engagement, create new leads and collect copious amounts of market feedback. B2C companies have always used them to increase their viral marketing but is this tactic suitable for B2B firms? Here are a few guidelines that we like to follow to create a successful B2B Facebook contest.

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Infographic of the Week: The value of a Facebook fan

When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and @mdial explains…

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A curious case study caper

As you may know, I recently began an investigation into the dark and murky world of B2B Facebook competitions. Crawling through websites and searching through the piles of evidence sent by email, I came across a specimen from borro (@borroloans)- which, I am reliably informed, is the UK’s leading personal asset lender.

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Don’t treat your fans like tuna

Wouldn’t it be better if you had a thousand Likes on you Facebook page from people who were Liking, sharing and commenting on your wall posts, than a hundred thousand from people who once wanted an iPad but now hate your guts? Leila Guddoy considers how to fish for real fans.

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Infographic of the Week: Facebook deals, contests, and events tips

This weeks infographic comes from Pagemodo – the guys that you can hire to design your Facebook tab or competition.

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Anonymous PR: How to avoid Facebook competition hell

An anonymous PR’s field guide to Facebook competitions which, if not navigated correctly, are a nightmare and a monumental waste of time.

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