An explanation of Twitter’s new advertising opportunities.
By Niamh Kinsella (@minteressant), the latest contributor to The B2B Guide to Social Media and SAE newbie at what seems so far to be The Best Education and B2B PR Consultancy… Ever. As we at the aforementioned PR consultancy are undergoing extensive SEO training, I thought I would stick to that theme and see what [...]
I am definitely among the 56% of employers who check applicants’ social profiles before I invite them in for an interview. No, I’m not interested in their political leanings, who they hang out with or what they got up to on the weekend (if any of those were deal breakers, then I probably wouldn’t have [...]
Company Name Country Why should a client choose you? TopLine Communications UK Authors of this blog, specialists in helping B2B clients build throught leadership and stand out from the crowd in the noisy world of social media. 451 Marketing USA We offer advanced strategies and management [...]
Getting great coverage of your story, product, company or service is no longer just about delivering tailored pitches to journalists. As the number of blogs on the web grows, the boundaries with mass media are blurring. The result is that communications campaigns need to start taking into account the power of bloggers. But how does [...]
If you’ve been tasked with pulling together a social media strategy for your B2B business, you might be wondering where to start. Fear not, this simple list of questions is a great B2B social strategy building tool – if you can spend a bit of time researching and generating clear answers to each of these [...]
A: less opportunity for bullsh*t What is +1? Google just released its +1 button, which is basically a way of telling other web users that you think something is awesome and they should check it out. This little act of endorsement helps them to find the best stuff when they search (and vice versa). [...]
Guest post by Christine Lynskey Follow buttons (check the right hand side of this post for my Follow Buttons) give your readers and/or potential customers a quick and easy way to check out your profile, connect with you and keep up to date with your news, new products and events. So, how to? A [...]