The B2B Guide to Social Media

Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in the same way. This time I’m off to Prague so I’m going [...]

Social TV and its effect on B2B marketing

Searching on the web for a great SEO agency is like walking down London’s Mecca for curry houses, Brick Lane, to choose a place to eat. Much like the curry house staff who stand on the street touting for your custom, lots of SEO agencies claim to be “the UK’s number 1!”. All promise a [...]

What not to do when using social media as a marketing tool.

How to measure the success of relationship building in B2B marketing.

Mark Jackson considers the pros and cons of B2B messaging to business professionals in their leisure time.

The importance of presenting facts as proof of the effectiveness of using social media as a marketing tool.

Last week, Facebook managed to do what no man (or network) has done before: unite almost a billion people in the space of a few hours. Unfortunately, the social network missed the opportunity to direct its unprecedented power towards some benevolent purpose such as turning off the lights for an hour to save a over [...]