Tag Archives: advertising

Advertising stats

The B2B Guide to Social Media’s comprehensive collection of statistics relating to online advertising

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Stiles on Content: What’s Holding Back Social Budgets…Really?

Why budgets are low in social marketing campaigns.

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Twitter Advert Products Going Global

An explanation of Twitter’s new advertising opportunities.

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Twitter Ads for Small Businesses – ‘A piece of cake’?

Clare Third explores Twitter’s new advertising services for small businesses.

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Getting Started with LinkedIn Advertising

How to effectively use LinkedIn Advertising

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The Cost of Facebook Ads Stays Steady – But For How Long?

Taking a look into Facebook’s inflation of advertising prices.

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Intelligent B2B advertising on Facebook

I am hardly surprised by yesterday’s revelation by Mintel that two thirds of UK social networkers don’t bother to click on social advertising. Many appear to have simply blocked it out – I certainly have – because the advertisements just don’t speak to them. But the Mintel research doesn’t render Facebook entirely useless – if [...]

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CPC and CPM: Online advertising explained

Guest post by Christine Lynskey It’s no secret that Google, Yahoo, Hotmail (and all other email providers) study your inbox to analyse where you live, where you go, and what is important to you, so that they can deliver you the most relevant ads (whether you like it or not – Google Mail does not [...]

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