The B2B Guide to Social Media’s comprehensive collection of statistics relating to online advertising
Why budgets are low in social marketing campaigns.
An explanation of Twitter’s new advertising opportunities.
Clare Third explores Twitter’s new advertising services for small businesses.
How to effectively use LinkedIn Advertising
Taking a look into Facebook’s inflation of advertising prices.
I am hardly surprised by yesterday’s revelation by Mintel that two thirds of UK social networkers don’t bother to click on social advertising. Many appear to have simply blocked it out – I certainly have – because the advertisements just don’t speak to them. But the Mintel research doesn’t render Facebook entirely useless – if [...]
Guest post by Christine Lynskey It’s no secret that Google, Yahoo, Hotmail (and all other email providers) study your inbox to analyse where you live, where you go, and what is important to you, so that they can deliver you the most relevant ads (whether you like it or not – Google Mail does not [...]