Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]
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How SMEs use LinkedIn
We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]
Marketing to SMEs: 20 must-follow Twitter accounts
Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs.
How SMEs use Twitter
We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie
Want to know how to talk to SMEs on social media?
I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog.
Putting good advice into practice – A LinkedIn company page facelift
Hopefully this month’s focus on LinkedIn company pages has inspired you to try out a few of the suggested techniques to revamp your own company page.
6 LinkedIn apps that can help attract followers to your company page
Sara Carter shares a list of the best LinkedIn apps to increase followers to your company page.
LinkedIn for business – social not sales
Emma Campbell and Carys Samuel of Acceleris Marketing Communications offer their advice on using LinkedIn as an effective PR tool.
App Power: Amping up your LinkedIn Company Page
Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.
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