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How SMEs use LinkedIn

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of  technology PR agency TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it [...]

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The LinkedIn recommendation tool

Highly recommended LinkedIn states the purpose of recommendations as to: Help you hire and get hired using endorsements by people you know and trust. Help find customers and partners for the services that you provide. Build your reputation with comments from managers, colleagues and others who have experienced your work. Strengthen your relationships when you [...]

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What do the numbers mean on LinkedIn?

Number crunching with my mate Barack The rocket surgeons in the LinkedIn back office have been up to their genius shenanigans again, this time capitalising on the old Human Web / six degrees of separation theory (you know the one that states that every person is connected to every other person on earth by no [...]

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Group mentality: The value of a LinkedIn Group

Why create a LinkedIn group? A LinkedIn group can bring people with similar interests together where they can network, trade ideas and exchange information on everything from suppliers to industry issues and opinions. Like everything else on the business phenomenon that is LinkedIn, the groups function allows you to create online communities by job title, [...]

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LinkedIn status updates

You’ve bitten the bullet and signed up to LinkedIn. Your profile’s out there, beautifully populated with all your accolades, and you can say with some confidence to prospective clients and new contacts that they can connect to you. But, really, none of this is any good unless you plan to use your updates strategically. LinkedIn [...]

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Why you need a LinkedIn profile

 An introduction Traditional networking can be hard. Whether you find it difficult to spare the time, intimidating to strike up conversations with strangers (and hit the bottle to calm your nerves), or frustrating having to waste time speaking to people who you know you will never work with. Imagine if you could walk into a [...]

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What’s the point? The value of B2B Social Media Marketing

No B2B guide to social media would be complete without an explanation of why a B2B company should bother with social media in the first place. The answer is quite simply that social media is a good way to reach businesses. A year ago, it was an interesting new way to reach businesses. In six [...]

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