Social Media Usage Stats | The B2B Guide to Social Media

Archive | Social Media Usage Stats RSS feed for this section

467 Social media usage statistics

4 Apr

Last updated 07/05/2012

Statistic	Details	Date	Country
More than 1 in 5	Internet users are Chinese	Apr-12	Global	Check our sources
20%	Heavy internet users also suffer a reduction in white matter in the brain by 20%	Apr-12	Global	Check our sources
2.5 times	Heavy internet users are 2.5 times more likely to be depressed	Apr-12	Global	Check our sources
Triple	The amount social media has increased by in the last 5 years	Apr-12	Global	Check our sources
3 billion	queries are made to Google every day	Apr-12	Global	Check our sources
7.2billion	times per day is how often we collectively visit Google	Apr-12	Global	Check our sources
Every 2 minutes	at work we change windows/check emails/programs	Apr-12	Global	Check our sources
61%	of us admit to being addicted to the internet	Apr-12	Global	Check our sources
3 times	more information is consumed by individuals per day than in the 1960s.	Apr-12	Global	Check our sources
35 billion	hours are spent on the internet collectively per month	Apr-12	Global	Check our sources
Regarding the 15 below statistics:	The regions with the lowest current percentage of internet usage are also the regions in which internet usage is growing at the fastest rates. Internet usage in Asia is not growing nearly as fast as it is in Africa, the Middle East and Latin America.	Mar-12	Global	Check our sources
1032.80%	the amount that usage of the internet has increased in Latin America/Caribbean between 2000 and 2010	Mar-12	Latin America/Caribbean	Check our sources
34.50%	of the population of Latin America/Caribbean use the internet	Mar-12	Latin America/Caribbean	Check our sources
2357.30%	the amount that usage of the internet has increased in Africa between 2000 and 2010	Mar-12	Africa	Check our sources
10.90%	of the population of Africa use the internet	Mar-12	Africa	Check our sources
179%	the amount that usage of the internet has increased in Oceania/Austrailia between 2000 and 2010	Mar-12	Oceania/Austrailia	Check our sources
61.30%	of the population of Oceania/Austrailia use the internet	Mar-12	Oceania/Austrailia	Check our sources
1825.30%	the amount that usage of the internet has increased in the Middle East between 2000 and 2010	Mar-12	Middle East	Check our sources
29.80%	of the population of the Middle East use the internet	Mar-12	Middle East	Check our sources
621.80%	the amount that usage of the internet has increased in Asia between 2000 and 2010	Mar-12	Asia	Check our sources
21.50%	of the population of Asia use the internet	Mar-12	Asia	Check our sources
352.00%	the amount that usage of the internet has increased in Europe between 2000 and 2010	Mar-12	Europe	Check our sources
58.40%	of the population of Europe use the internet	Mar-12	Europe	Check our sources
146.30%	the amount that usage of the internet has increased in North America between 2000 and 2010	Mar-12	North America	Check our sources
77.40%	of the population of North America use the internet	Mar-12	North America	Check our sources
7 out of 10	of Southeast Asian consumers have liked or followed a brand on social media	Feb-12	Southeast Asia	Check our sources
69.00%	of European social media users are classified as ‘spectators’ – passive users who read other posts but don’t post their own	Feb-12	Europe	Check our sources
59.00%	of social media users managed their profiles daily at the end of 2011	Feb-12	Global	Check our sources
13% to 24%	the increase in usage of microblogs (ie. Twitter)	Feb-12	Global	Check our sources
38% to 32%	the decline in monthly forum contribution	Feb-12	Global	Check our sources
27.00%	blog writing stayed stagnant this year	Feb-12	Global	Check our sources
44.00%	of all internet users are in Asia	Feb-12	Asia	Check our sources
76.00%	of American social media users are classified as ‘spectators’ – passive users who read other posts but don’t post their own	Feb-12	USA	Check our sources
84.00%	of internet users in China contribute at least once a month to either social networking, blogging, video-uploading, photo-sharing, microblogging or forums	Feb-12	China	Check our sources
2.8 billion	social media profiles currently		Global	Check our sources
24%	of college students and young professionals experience three to five interruptions in a given hour due to social media	2012	Global	Check our sources
169.3 million	Predicted number of online video viewers.	2012	Global	Check our sources
154.6 million	Predicted number of online buyers.	2012	Global	Check our sources
88.10%	of internet users aged 14+ are predicted to research products online.	2012	Global	Check our sources
51.2 million	are predicted to watch videos using their smartphones.	2012	Global	Check our sources
Nearly 1/4	of all time spent online by Americans in 2012 will be on social networks.	2012	Global	Check our sources
54.8 million	Predicted number of tablet users.	2012	Global	Check our sources
113.9 million	Predicted number of mobile internet users	2012	Global	Check our sources
3000+	Predicted number of photos that will be uploaded to Flickr every minute.	2012	Global	Check our sources
51%+	predicted percentage of internet users who will suffer from ‘e-anxiety’ if they are unable to check their Facebook page or emails.	2012	Global	Check our sources
239 million	predicted number of internet users in the US	2012	USA	Check our sources
84%	of college students and young professionals get distracted by social media at least once whilst trying to complete a project	‘Feb-12	Global	Check our sources
33%	of respondants said that they would prioritise social media freedom, device flexibility and work mobility over salary in accepting a job offer	Feb-12	Global	Check our sources
Two thirds	of social media users say that staying in touch with current friends and family is a major reason for using these sites	Feb-12	Global	Check our sources
40%	of bloggers consider themselves professionals	Feb-12	Global	Check our sources
80.80%	of smartphone and tablet owners are researching products rather than purchasing them	Feb-12	Global	Check our sources
44%	of companies track employees social media usage both inside and outside of the office	Feb-12	Global	Check our sources
One third	of web traffic in Malaysia is generated by social media	Feb-12	Malaysia	Check our sources
One in three	texters would rather text than talk.	Feb-12	Global	Check our sources
73%	of people think that employees overshare on social media	Feb-12	Global	Check our sources
43%	of all online consumers are social media fans or followers	Feb-12	Global	Check our sources
64%	of Americans stream mobile video at work	Feb-12	US	Check our sources
30%	of B2B social media marketers are not tracking the impact of social media programs on lead generation and sales.	Feb-12	Global	Check our sources
56%	of college students said that if they encountered a company which banned access to social media, they would either not accept a job or join and find a way to circumvent corporate policy.	Feb-12	US	Check our sources
15%	of the average local business’s fans are in the city where the business is located.	Feb-12	US	Check our sources
245 million	internet users in the US	Feb-12	US	Check our sources
80%	of all active US internet users are reached by social media networking sites.	Feb-12	US	Check our sources
65%	of adult internet users now say they use a social networking site.	Feb-12	Global	Check our sources
41.9 million	the number of ipad users in 2012	Jan-12	USA	Check our sources
54.8 million	the number of tablet users in 2012	Jan-12	USA	Check our sources
More than 90%	of social network users will be on Facebook in 2012	Jan-12	USA	Check our sources
About 2/3	of internet users will use social media in 2012	Jan-12	USA	Check our sources
94.00%	of smartphone users in 2012 will be mobile internet users	Jan-12	USA	Check our sources
106.7 million	the number of smartphone users in 2012	Jan-12	USA	Check our sources
17.10%	increase in the number of mobile internet users in 2012	Jan-12	USA	Check our sources
113.9 million	the number of mobile internet users in 2012	Jan-12	USA	Check our sources
75.60%	of the total population of the US will be online in 2012	Jan-12	USA	Check our sources
3.10%	how much the audience of internet users in the US will expand in 2012	Jan-12	USA	Check our sources
2, 076, 140, 000	Internet users worldwide	Jan-12	Global	Check our sources
30%	internet penetration of the world	Jan-12	Global	Check our sources
1, 482, 188, 000	users on top social networks	Jan-12	Global	Check our sources
22%	social media penetration worldwide	Jan-12	Global	Check our sources
5, 870, 710, 000	mobile subscribers	Jan-12	Global	Check our sources
86%	mobile penetration worldwide	Jan-12	Global	Check our sources
77%	internet penetration in North America	Jan-12	N.America	Check our sources
70%	internet penetration in Western Europe	Jan-12	W.Europe	Check our sources
45%	internet penetration in Central and Eastern Europe	Jan-12	C and E Europe	Check our sources
39%	internet penetration in the Middle East	Jan-12	Middle East	Check our sources
11%	internet penetration in Africa	Jan-12	Africa	Check our sources
36%	internet penetration in Central and South America	Jan-12	Central and S.America	Check our sources
57%	internet penetration in Oceana	Jan-12	Oceana	Check our sources
50%	social network penetration in North America	Jan-12	N.America	Check our sources
36%	social network penetration in Western Europe	Jan-12	W.Europe	Check our sources
47%	social network penetration in Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
25%	social network penetration in Central and South America	Jan-12	Central and S.America	Check our sources
4%	social network penetration in Africa	Jan-12	Africa	Check our sources
18%	social network penetration in the middle east	Jan-12	Middle East	Check our sources
20%	social network penetration in Asia	Jan-12	Asia	Check our sources
36%	social network penetration in Oceana	Jan-12	Oceana	Check our sources
13%	of total internet users are from North America	Jan-12	N.America	Check our sources
10%	of total internet users are from Central and South America	Jan-12	Central and S.America	Check our sources
5%	of total internet users are from Africa	Jan-12	Africa	Check our sources
5%	of total internet users are in the Middle East	Jan-12	Middle East	Check our sources
44%	of total internet users are from Asia	Jan-12	Asia	Check our sources
14%	of total internet users are from Western Europe	Jan-12	W.Europe	Check our sources
7%	of total internet users are from Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
1%	of total internet users are from Oceana	Jan-12	Oceana	Check our sources
12%	of total social network users are from North America	Jan-12	N.America	Check our sources
10%	of total social network users are from Western Europe	Jan-12	W.Europe	Check our sources
11%	of total social network users are from Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
10%	of total social network users are from Central and South America	Jan-12	Central and S.America	Check our sources
3%	of total social network users are from Africa	Jan-12	Africa	Check our sources
50%	of total social network users are from Asia	Jan-12	Asia	Check our sources
266,120,000	internet users in North America	Jan-12	N.America	Check our sources
174,525,000	social network users in North America	Jan-12	N.America	Check our sources
348,260,000	mobile subscribers in North America	Jan-12	N.America	Check our sources
211,680,000	internet users in Central and South America	Jan-12	Central and S.America	Check our sources
147,150,000	social network users in Central and South America	Jan-12	Central and S.America	Check our sources
635,670,000	mobile subscribers in Central and South America	Jan-12	Central and S.America	Check our sources
291,255,000	internet users in Western Europe	Jan-12	W.Europe	Check our sources
150,590,000	social network users in Western Europe	Jan-12	W.Europe	Check our sources
518,360,000	mobile subscribers in Western Europe	Jan-12	W.Europe	Check our sources
148,905,000	internet users in Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
153,105,000	social network users in Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
487,730,000	mobile subscribers in Central and Eastern Europe	Jan-12	Central and E.Europe	Check our sources
105,150,000	internet users in the Middle East	Jan-12	Middle East	Check our sources
48,880,000	social network users in the Middle East	Jan-12	Middle East	Check our sources
287,035,000	mobile subscribers in the Middle East	Jan-12	Middle East	Check our sources
110,245,000	internet users in Africa	Jan-12	Africa	Check our sources
37,860,000	social network users in Africa	Jan-12	Africa	Check our sources
599,450,000	mobile subscribers in Africa	Jan-12	Africa	Check our sources
291,490,000	internet users in Asia	Jan-12	Asia	Check our sources
756,370,000	social network users in Asia	Jan-12	Asia	Check our sources
2,962,325,000	mobile subscribers in Asia	Jan-12	Asia	Check our sources
December	Social media’s busiest month	Oct-11	UK	Check our sources
Brazil	top country for overall social networking use	Sep-11	Global	Check our sources
96%	of CMOs are starting to look beyond sales goals and web metrics to identify the value of social marketing efforts	Sep-11	US	Check our sources
76%	of businesses are using social networking for business objectives	Sep-11	US	Check our sources
64%	of marketers are integrating social media into their marketing plans	Sep-11	US	Check our sources
11%	of businesses using social media marketing have been using it for more than 3 years	Sep-11	US	Check our sources
9%	of businesses using social media marketing have been using it for less than a year	Sep-11	US	Check our sources
68%	of CMOs measure SM marketing activities by site traffic	Sep-11	US	Check our sources
66%	of CMOs measure SM marketing activities by conversation	Sep-11	US	Check our sources
63%	of CMOs measure SM marketing activities by number of fans/members	Sep-11	US	Check our sources
63%	of CMOs measure SM marketing activities by number of positive customer mentions	Sep-11	US	Check our sources
50%	of CMOs measure SM marketing activities by the number of contributors	Sep-11	US	Check our sources
50%	of CMOs measure SM marketing activities by revenue	Sep-11	US	Check our sources
43%	of CMOs measure SM marketing activities by number of page views	Sep-11	US	Check our sources
41%	of CMOs measure SM marketing activities by number of mentions	Sep-11	US	Check our sources
23%	of CMOs measure SM marketing activities by average order value	Sep-11	US	Check our sources
16%	of CMOs measure SM marketing activities by reduced returns	Sep-11	US	Check our sources
15%	of CMOs measure SM marketing activities by increased channel sales	Sep-11	US	Check our sources
11%	of CMOs measure SM marketing activities by reduced call volume	Sep-11	US	Check our sources
7%	of CMOs measure SM marketing activities by other means	Sep-11	US	Check our sources
7%	of CMOs do not track metrics	Sep-11	US	Check our sources
72%	of marketers said social mdia helped in closing business	Sep-11	US	Check our sources
45%	of peope who investedin social media marketing reported new partnerships	Sep-11	US	Check our sources
65%	of marketers investing a minimum of 6 hours per week saw an improvement in search engine rankings	Sep-11	US	Check our sources
1/3	of UK companies blocking employees from using social networking sites	Sep-11	UK	Check our sources
20%	increase in the number of companies blocking social media sites	Sep-11	UK	Check our sources
53%	of managers identified social media as an area of concern	Sep-11	UK	Check our sources
18%	of employees would feel demotivated if a company introduced stricter measures on social media	Sep-11	UK	Check our sources
19%	of employees would word around a company’s social media measures	Sep-11	UK	Check our sources
4%	of employees would consider leaving a compnay if it introduced stricter measures on social media	Sep-11	UK	Check our sources
24%	of people use their favourite social media site less than when they first signed up	Aug-11	Global	Check our sources
37%	of people use their favourite social media site more than when they first signed up	Aug-11	Global	Check our sources
31%	of Aspirers [younger, more mobile, brand-conscious consumers] indicated that they were getting bored with their social network	Aug-11	Global	Check our sources
43%	of small businesses claimed they thought social media was not necessary for their organisations	Aug-11	US	Check our sources
12%	of small businesses see social media as a ‘must’	Aug-11	US	Check our sources
14%	of small businesses admit not knowing enough about social media to use it effectively	Aug-11	US	Check our sources
50%	of small businesses rely on word-of-mouth recommendations	Aug-11	US	Check our sources
4%	of small businesses use social media marketing as their most valued channel	Aug-11	US	Check our sources
Double	From 2009 – 2014, B2B interactive spend will double	2014	US	Check our sources
21%	The forecast annualized rate of growth in B2B spending on social media by 2013	2013	US	Check our sources
17%	The forecast annualized rate of growth in B2B advertising spending on lead generation sites	2013	US	Check our sources
12%	The forecasted online proportion of the B2B marketing mix	2013	US	Check our sources
14%	The forecasted annual growth in B2B online marketing spend	2012	US	Check our sources
7 years	Companies can hold on to your social media content for this length of time through archiving, even if you have deleted the content from your account	Jun-11	US	Check our sources
1 in 6	minutes spent online is spent on social media sites	Jun-11	US	Check our sources
14%	of time spent online is spent on social media sites	Jun-11	US	Check our sources
166%	Tumblr’s growth in the last year	Jun-11	Global	Check our sources
73%	of the total US internet population is reached by Facebook each month – however the site’s audience cannot grow forever. Facebook’s future US growth is likely to come more from increasing usage per visitor than its ability to attract new users in perpetuity.	Jun-11	US	Check our sources
4.6 hours	The average time per month spent on Facebook by the average US user	Jun-10	US	Check our sources
6.3 hours	The average time per month spent on Facebook by the average US user	Jun-11	US	Check our sources
87.5%	of Twitter users visit the website each month	Jun-11	US	Check our sources
13%	increase in Twitter visitors in the last year	May-11	US	Check our sources
27m	Twitter visitors in one month. Twitter’s success in May can likely be attributed in part to the exceptionally buzzworthy news story of Osama Bin Laden’s death, as well as ongoing discussion of the Royal Wedding	May-11	US	Check our sources
10.7m	Tumblr visitors in one month, May 2011 being its first month surpassing the 10million visitor mark	May-11	Global	Check our sources
157.5m	Facebook visitors in one month	May-11	US	Check our sources
33.4m	LinkedIn visitors in one month	May-11	US	Check our sources
48%	of UK firms have banned their employees from accessing social networking sites at their workplaces in the last year	May-11	UK	Check our sources
63%	of employees said that have been strictly advised not to use social media sites at work	May-11	UK	Check our sources
45%	of employees felt that their bosses were afraid of negative repurcussions due to comments about their firms on social websites as opposed to productivity problems	May-11	UK	Check our sources
154m	Facebook visitors in one month	Apr-11	US	Check our sources
600m+	Facebook users	Apr-11	Global	Check our sources
51%	male social media users	Apr-11	Global	Check our sources
49%	female social media users	Apr-11	Global	Check our sources
65+	The most popular social network for users of this age group is Plaxo	Apr-11	Global	Check our sources
$150k+	The average income of users on LinkedIn, making it the ‘richest’ social network	Apr-11	Global	Check our sources
20%	Predicted decrease in text messaging over the coming two years	Apr-11	Global	Check our sources
5%	of the SMEs in the UAE are using social media	Mar-11	UAE	Check our sources
9%	of consumers can be reached through e-mail only	Mar-11	UK	Check our sources
53%	of consumers can be reached through e-mail and facebook, and newsletters	Mar-11	UK	Check our sources
17%	of consumers can be reached through e-mail and a social network, but not through newsletts	Mar-11	UK	Check our sources
73%	of consumers can be reached through a social network	Mar-11	UK	Check our sources
73%	of consumers can be contacted via newsletters	Mar-11	Uk	Check our sources
1 of 3	UK Social Networkers are fans/followers of a company	Mar-11	UK	Check our sources
15%	of German Social Network Users follow or are a fan of a company	Mar-11	Germany	Check our sources
29%	of Italian social media users are a fan or follower of a company	Mar-11	Italy	Check our sources
16%	of French social media users are a fan/follower of a company	Mar-11	France	Check our sources
25%	of Spanish social media users are a fan/follower of a company	Mar-11	Spain	Check our sources
17%	of Dutch social media users are a fan/follower of a company	Mar-11	Holland	Check our sources
43%	of Social Media users have 100 friends or followers	Mar-11	Europe	Check our sources
77	people reached, on average, by a shared message on a social media site	Mar-11	Europe	Check our sources
13%	of people who like/follow a brand/company want to be called upon to do something, this should be better used by companies	Mar-11	Europe	Check our sources
25%	of people in the UK receive their e-mails on mobile devices	Mar-11	UK	Check our sources
25%	of people in Italy receive their e-mails on mobile devices	Mar-11	Italy	Check our sources
25%	of people in Spain receive their e-mails on mobile devices	Mar-11	Spain	Check our sources
52%	of internet users in Germany can be contacted through e-mail, social networking and newsletters	Mar-11	Germany	Check our sources
56%	of internet users in the UK can be contacted through e-mail, social networking and newsletters	Mar-11	UK	Check our sources
69%	of internet users in Italy can be contacted through e-mail, social networking and newsletters	Mar-11	Italy	Check our sources
56%	of internet users in France can be contacted through e-mail, social networking and newsletters	Mar-11	France	Check our sources
59%	of internet users in Spain can be contacted through e-mail, social networking and newsletters	Mar-11	Spain	Check our sources
50%	of internet users in Holland can be contacted through e-mail, social networking and newsletters	Mar-11	Holland	Check our sources
8%	of internet users in Germany can be contacted through e-mail and social media	Mar-11	Germany	Check our sources
17%	of internet users in the UK can be contacted through e-mail and social media	Mar-11	UK	Check our sources
9%	of internet users in Italy can be contacted through e-mail and social media	Mar-11	Italy	Check our sources
6%	of internet users in France can be contacted through e-mail and social media	Mar-11	France	Check our sources
20%	of internet users in Spain can be contacted through e-mail and social media	Mar-11	Spain	Check our sources
5%	of internet users in Holland can be contacted through e-mail and social media	Mar-11	Holland	Check our sources
36%	of internet users in Germany can be contacted through e-mail and newsletters	Mar-11	Germany	Check our sources
18%	of internet users in the UK can be contacted through e-mail and newsletters	Mar-11	UK	Check our sources
18%	of internet users in Italy can be contacted through e-mail and newsletters	Mar-11	Italy	Check our sources
34%	of internet users in France can be contacted through e-mail and newsletters	Mar-11	France	Check our sources
11%	of internet users in Spain can be contacted through e-mail and newsletters	Mar-11	Spain	Check our sources
40%	of internet users in Holland can be contacted through e-mail and newsletters	Mar-11	Holland	Check our sources
3%	of internet users in Germany can be contacted only through e-mail	Mar-11	Germany	Check our sources
9%	of internet users in the UK can be contacted only through e-mail	Mar-11	UK	Check our sources
4%	of internet users in Italy can be contacted only through e-mail	Mar-11	Italy	Check our sources
4%	of internet users in France can be contacted only through e-mail	Mar-11	France	Check our sources
10%	of internet users in Spain can be contacted only through e-mail	Mar-11	Spain	Check our sources
4%	of internet users in Holland can be contacted only through e-mail	Mar-11	Holland	Check our sources
95%	of people in the UK check their e-mails several times a day	Mar-11	UK	Check our sources
25%	of people in the UK check their e-mails via a mobile device several times a day	Mar-11	UK	Check our sources
64%	of social media users in Germany check their accounts several times a day	Mar-11	Germany	Check our sources
69%	of social media users in the UK check their accounts several times a day	Mar-11	UK	Check our sources
76%	of social media users in Italy check their accounts several times a day	Mar-11	Italy	Check our sources
68%	of social media users in France check their accounts several times a day	Mar-11	France	Check our sources
69%	of social media users in Spain check their accounts several times a day	Mar-11	Spain	Check our sources
70%	of social media users in Holland check their accounts several times a day	Mar-11	Holland	Check our sources
26%	of social media users in Germany check their accounts several times a week	Mar-11	Germany	Check our sources
21%	of social media users in the UK check their accounts several times a week	Mar-11	UK	Check our sources
18%	of social media users in Italy check their accounts several times a week	Mar-11	Italy	Check our sources
23%	of social media users in France check their accounts several times a week	Mar-11	France	Check our sources
23%	of social media users in Spain check their accounts several times a week	Mar-11	Spain	Check our sources
31%	of social media users in Holland check their accounts several times a week	Mar-11	Holland	Check our sources
32%	of social media users follow or are a fan of somebody	Mar-11	UK	Check our sources
64%	of social media users do not follow, or act as a fan for anybody	Mar-11	UK	Check our sources
29%	of those who follow/are a fan of somebody are in University education	Mar-11	UK	Check our sources
46%	of those who follow/are a fan of somebody are in 6th form or college	Mar-11	UK	Check our sources
24%	of those who are following/are a fan of someone are at secondary school	Mar-11	UK	Check our sources
25%	of those who are a fan/follower of someone on social media earn £2,500 or more a month	Mar-11	UK	Check our sources
23%	of those who are a fan/follower of someone on social media earn £1650 – £2,500 a month	Mar-11	UK	Check our sources
24%	of those who are a fan/follower of someone on social media earn £830 – £1650 a month	Mar-11	UK	Check our sources
13%	of those who are following/are a fan of someone earn less than £830 p/m	Mar-11	UK	Check our sources
12%	of those who are a fan/following somebody are aged 50+	Mar-11	UK	Check our sources
12%	of those who are a fan/following somebody are aged 40-49	Mar-11	UK	Check our sources
27%	of those who are a fan/following somebody are aged between 30 – 39	Mar-11	UK	Check our sources
27%	of those who are fan/following somebody are aged between 20-29	Mar-11	UK	Check our sources
22%	of those who are a fan/following somebody are aged between 14 – 19	Mar-11	UK	Check our sources
252,908,000	Internet users in North America	Mar-11	North America	Check our sources
179,431,079	Internet users in Latin America	Mar-11	Latin America	Check our sources
418,029,796	Internet users in Europe	Mar-11	Europe	Check our sources
738,257,230	Internet users in Asia	Mar-11	Asia	Check our sources
67,371,700	Internet users in Africa	Mar-11	Africa	Check our sources
20,970,490	Internet users in Australia	Mar-11	Australia	Check our sources
100%	of consumers can be reached via e-mail	Mar-11	UK	Check our sources
$1.5bn	raised to invest in social media by JP Morgan	Feb-11	Global	Check our sources
4bn	people expected to use social networking by 2012	Feb-11	Global	Check our sources
34%	iPad users interested in seeing video within magazine advertisements on their ipad	Feb-11	Global	Check our sources
74%	of CMOs (Chief Marketing Officers) hope to be able to measure the effectiveness of their social media activity by the end of the year	Feb-11	Global	Check our sources
84%	of CMOs (Chief Marketing Officers) do not try to measure social media investment	Feb-11	Global	Check our sources
90%	of CMOs (Chief Marketing Officers) participate in three or more social media activities	Feb-11	Global	Check our sources
89%	of CMOs (Chief Marketing Officers) use some form of user generated content to make business decisions	Feb-11	Global	Check our sources
7.4%	of B2B product marketers’ budget predicted to be spent on social media	Feb-11	US	Check our sources
11%	of B2B services marketers’ budget predicted to be spent on social media	Feb-11	US	Check our sources
$2.2bn	of adults use location based services	Jan-11	Global	Check our sources
2%	Rating given to the US economy from a survey by top marketing executives	Jan-11	US	Check our sources
6%	expected rise in advertising spending 2011	Jan-11	US	Check our sources
18%	of marketing budget spent on social media	Jan-11	US	Check our sources
1 bn	Mobile ownership is this much higher than PC ownership	Dec-10	Global	Check our sources
25%	of a person’s time spent online is on social media sites	Dec-10	Global	Check our sources
110bn	minutes spent by the world on blogging and social media sites	Dec-10	Global	Check our sources
24%	increase in the amount of people using social media sites since 2009	Dec-10	Global	Check our sources
6 hours	Average time spent on a site by a social media user	Dec-10	Global	Check our sources
66%	increase in the amount of time spent on social media sites since 2009	Dec-10	Global	Check our sources
86%	of Brazillians visit social media networks, making them the largest internet consuming country in the world	Dec-10	Brazil	Check our sources
74%	of Americans visit social media networks	Dec-10	US	Check our sources
7hrs 19min	Average time spent on a social media site by Australians, making their usage the longest in the world	Dec-10	Australia	Check our sources
66%	of Japanese people visit Ameba, the Japanese version of Twitter	Dec-10	Japan	Check our sources
43%	of mobile phone users had a smart phone by the end of 2010	Dec-10	US	Check our sources
63%	of mobile users will be using a smartphone by the end of 2015	Dec-10	US	Check our sources
30%	Mobile phone users worldwide	Nov-10	Global	Check our sources
	Map of global use of social media by country or region, including number of bloggers, number with a social network profile, number using microblogging sites and number uploading photos online	Oct-10	Global	Check our sources
90trn	e-mails sent in 2009	Aug-10	Global	Check our sources
89%	of journalists use blogs when conducting research	Jun-10	US	Check our sources
96%	of journalists use corporate websites when conducting research	Jun-10	US	Check our sources
56%	of journalists said social media was important or somewhat important when reporting stories	Jun-10	US	Check our sources
86%	of B2B firms use social media	May-10	Global	Check our sources
82%	of B2C use social media	May-10	Global	Check our sources
32%	of B2B firms engage in their social media activity on a daily basis	May-10	Global	Check our sources
52%	of B2C firms engage in their social media activity on a daily basis	May-10	Global	Check our sources
36%	of B2B execs say there is low executive interest in social media in their company	May-10	US	Check our sources
9%	of B2C execs say there is low executive interest in social media in their company	May-10	US	Check our sources
46%	of B2B marketers said social media was perceived as irrelevant to their company	May-10	US	Check our sources
12%	of B2C marketers said social media was perceived as irrelevant to their company	May-10	US	Check our sources
34%	of B2B marketers not measuring social success at all	May-10	US	Check our sources
10%	of B2C marketers not measuring social success at all	May-10	US	Check our sources
60%	of B2B firms have no staff dedicated to social media	May-10	US	Check our sources
54%	of B2C firms have no staff dedicated to social media	May-10	US	Check our sources
10%	of B2B firms use outside agencies or consultants	May-10	US	Check our sources
28%	of B2C firms use outside agencies or consultants	May-10	US	Check our sources
65%	Fortune 500 companies have Twitter profiles	Apr-10	US	Check our sources
54%	Fortune 500 companies have Facebook profiles	Apr-10	US	Check our sources
50%	Fortune 500 companies have YouTube channels	Apr-10	US	Check our sources
33%	Fortune 500 companies have RSS Feeds	Apr-10	US	Check our sources
79%	Companies globally using social media – YouTube, FB, Twitter, RSS	Apr-10	Global	Check our sources
86%	Companies in the US using social media – YouTube, FB, Twitter, RSS	Apr-10	US	Check our sources
88%	Companies in Europe using social media – YouTube, FB, Twitter, RSS	Apr-10	Europe	Check our sources
50%	Companies in Asia using social media – YouTube, FB, Twitter, RSS	Apr-10	Asia	Check our sources
30	Average number of customers lost from a negative review on social network	Apr-10	Global	Check our sources
35%	of marketers that do not use social media in their search campaigns achieved a 1-3 ranking on search engine key word searches	Apr-10	Global	Check our sources
34%	of marketers that do use social media in their search campaigns achieved a 1-3 ranking on search engine key word searches	Apr-10	Global	Check our sources
31%	of marketers that do not use social media in their search campaigns achieved a 4-6 ranking on search engine key word searches	Apr-10	Global	Check our sources
35%	of marketers that do use social media in their search campaigns achieved a 4-6 ranking on keyword searches in search engines	Apr-10	Global	Check our sources
18%	of marketers that do not use social media in their search campaigns achieved a 7-11 ranking on search engines through keyword searches	Apr-10	Global	Check our sources
13%	of marketers that do use social media in their search campaigns achieved a 7-11 ranking on search engine key word searches	Apr-10	Global	Check our sources
27%	improvement in organic search engine conversion rates for those markerters that use social media in their search campaigns	Apr-10	Global	Check our sources
17%	improvement in organic search engine conversion rates for those markerters that do not use social media in their search campaigns	Apr-10	Global	Check our sources
10%	rise in paid search traffic for marketing companies that implement social media in their search campaigns	Apr-10	Global	Check our sources
8%	rise in paid search traffic for marketing companies that do not implement social media in their search campaigns	Apr-10	Global	Check our sources
6%	Average click through rate for marketers that use social media in their search campaigns	Apr-10	Global	Check our sources
3%	Average click through rate for marketers that do not use social media in their search campaigns	Apr-10	Global	Check our sources
69%	of marketers using social media score its effectiveness in improving search engine results at 3 or higher on a scale of 1-5	Apr-10	Global	Check our sources
90%	of marketers say that there was increased traffic from using targeted keywords	Apr-10	Global	Check our sources
89%	of marketers say that there was an improvment in expanding content shown in universal search results	Apr-10	Global	Check our sources
80%	of marketers say that social media has improved the ROI from search programmes	Apr-10	Global	Check our sources
78%	of marketers say that social media has helped generate more qualified leads	Apr-10	Global	Check our sources
130%	Facebook traffic increase over a year noticed by the director of marketing at “Viator”, Kelly Gillease	Apr-10	Global	Check our sources
38%	The percentage of B2B online marketing budget that goes towards lead generation	Mar-10	US	Check our sources
34%	The percentage of B2B online marketing budget that goes towards customer retention	Mar-10	US	Check our sources
28%	The percentage of B2B online marketing budget that goes towards awareness	Mar-10	US	Check our sources
50%+	of B2B marketers rate Facebook as effective	Mar-10	US	Check our sources
35%	of B2B marketers rate Twitter as effective	Mar-10	US	Check our sources
78%	of B2B advertisers combine 3 or more major marketing methods, seeing cross-media marketing as most effective	Mar-10	US	Check our sources
3.4%	of marketing budget spent on social media by B2B product marketers	Mar-10	US	Check our sources
6.5%	of marketing budget spent on social media by B2B services marketers	Mar-10	US	Check our sources
7.4%	of marketing budget spent on social media by B2B product marketers expected to rise to this figure in the next 12 months	Mar-10	US	Check our sources
11%	of marketing budget spent on social media by B2B services marketers expected to rise to this figure in the next 12 months	Mar-10	US	Check our sources
43.3%	of marketing spending on social networking sites predicted to rise to this figure	Mar-10	US	Check our sources
50%	of business users will use social media in place of e-mail for interpersonal communications by 2014	Feb-10	Global	Check our sources
50%	of IT dominated social media initiatives will fail	Feb-10	Global	Check our sources
70%	of enterprises will utilise social media to facilitate business	Feb-10	Global	Check our sources
842873	Social media fans gained by top ten brands at London Fashion Week	Feb-10	Global	Check our sources
3.4%	of B2B product marketers’ budget spent on social media	Feb-10	US	Check our sources
6.5%	of B2B services marketers’ budget spent on social media	Feb-10	US	Check our sources
45%	of B2B companies rate LinkedIn as effective for lead generation	Feb-10	US	Check our sources
33%	of B2B companies rate Facebook as effective for lead generation	Feb-10	US	Check our sources
90%	of UK councils restrict access to social media sites in some way	Jan-10	UK	Check our sources
67%	of UK councils have enforced a total ban on use of social media sites either through policy or by a software block	Jan-10	UK	Check our sources
80%	of private sector organisations do not block access to social media sites	Jan-10	UK	Check our sources
75%	Expected to accumulate through virtual goods bought by social gamers in 2013	2010	Global	Check our sources
88%	The popularity of Twitter with marketers as a Social Media tool	2010	Global	Check our sources
87%	The popularity of Facebook with marketers as a Social Media tool	2010	Global	Check our sources
78%	The popularity of LinkedIn with marketers as a Social Media tool	2010	Global	Check our sources
70%	The popularity of blogs with marketers as a Social Media tool	2010	Global	Check our sources
46%	The popularity of YouTube / other videos with marketers as a Social Media tool	2010	Global	Check our sources
27%	The popularity of social bookmarking with marketers as a Social Media tool	2010	Global	Check our sources
26%	The popularity of forums with marketers as a Social Media tool	2010	Global	Check our sources
17%	The popularity of Ning sites with marketers as a Social Media tool	2010	Global	Check our sources
11%	The popularity of MySpace with marketers as a Social Media tool	2010	Global	Check our sources
53.5%	of marketers who use social media as part of their marketing strategy	2010	Global	Check our sources
8%	Annual growth in B2B online marketing spend	2010	US	Check our sources
2 of 3	B2B marketers believe that online must be complemented by traditional marketing activities	2010	US	Check our sources
50%	of B2B marketers formally analyse metrics to judge ROI – but those that do find online marketing more effective	2010	US	Check our sources
0.8%	rise in B2B advertising and marketing spending overall	2010	US	Check our sources
$129bn	spent on B2B advertising and marketing overall	2010	US	Check our sources
9.2%	increase in B2B advertising and marketing spending on ‘interactive’ options	2010	US	Check our sources
$51.5bn	B2B advertising and marketing spending on ‘interactive’ options	2010	US	Check our sources
39.9%	of all spending on B2B advertising and marketing was on ‘interactive’ options	2010	US	Check our sources
43.3%	Predicted rise in marketing spending on social networking sites	2010	US	Check our sources
38%	The predicted drop in mobile marketing spending	2010	US	Check our sources
$202m	Mobile marketing spending predicted to drop to this figure	2010	US	Check our sources
13.1%	f companies have measured the ROI of Social Media over the past 1 – 3 months	2010	US	Check our sources
14.3%	of companies have measured the ROI of Social Media over the past 7 – 12 months	2010	US	Check our sources
15.2%	of companies have measured the ROI of Social Media over the past 19 – 24 months	2010	US	Check our sources
36.1%	of companies have measured the ROI of Social Media over the past 3 years	2010	US	Check our sources
8.4%	of companies who have had a fully well-developed Social Media strategy running in the last 1 – 3 months	2010	US	Check our sources
15.6%	of companies who have had a fully well-developed Social Media strategy running in the last 7 – 12 months	2010	US	Check our sources
33.2%	of companies who have had a fully well-developed Social Media strategy running in the last 19 – 24 months	2010	US	Check our sources
65.7%	of companies who have had a fully well-developed Social Media strategy running in the last 3 years	2010	US	Check our sources
16.9%	of companies who have had a Social Media policy running in the last 1 – 3 months	2010	US	Check our sources
25.7%	of companies who have had a Social Media policy running in the last 7 – 12 months	2010	US	Check our sources
35.5%	of companies who have had a Social Media policy running in the last 19 – 24 months	2010	US	Check our sources
50.2%	of companies who have had a Social Media policy running in the last 3 years	2010	US	Check our sources
17.8%	of companies whose highest leadership have championed Social Media in the last 1 – 3 months	2010	US	Check our sources
19.2%	of companies whose highest leadership have championed Social Media in the last 7 – 12 months	2010	US	Check our sources
30%	of companies whose highest leadership have championed Social Media in the last 19 – 24 months	2010	US	Check our sources
32%	of companies whose highest leadership have championed Social Media in the last 3 years	2010	US	Check our sources
15.2%	of companies who have had at least one full-time employee dedicated to Social Media stategy in the last 1 – 3 months	2010	US	Check our sources
17%	of companies who have had at least one full-time employee dedicated to Social Media stategy in the last 7 – 12 months	2010	US	Check our sources
21.8%	of companies who have had at least one full-time employee dedicated to Social Media stategy in the last 19 – 24 months	2010	US	Check our sources
29.3%	of companies who have had at least one full-time employee dedicated to Social Media stategy in the last 3 years	2010	US	Check our sources
90%	Social media technology platforms for marketing purposes	Nov-09	Global	Check our sources
59.80%	The percentage of B2B marketers who apply the use of social media to gaining a position of thought leadership	Nov-09	US	Check our sources
48.90%	The percentage of B2B marketers who apply the use of social media to gaining lead generation	Nov-09	US	Check our sources
45.70%	The percentage of B2B marketers who apply the use of social media to gaining customer feedback	Nov-09	US	Check our sources
34.70%	The percentage of B2B marketers who apply the use of social media to online advertising	Nov-09	US	Check our sources
70.7%	Within online marketing, the top areas that will see spending increases include Web site development	Nov-09	US	Check our sources
68.6%	Within online marketing, the top areas that will see spending increases include email marketing	Nov-09	US	Check our sources
62.3%	Within online marketing, the top areas that will see spending increases include search marketing	Nov-09	US	Check our sources
60.3%	Within online marketing, the top areas that will see spending increases include social media	Nov-09	US	Check our sources
50.7%	Within online marketing, the top areas that will see spending increases include video	Nov-09	US	Check our sources
46.0%	Within online marketing, the top areas that will see spending increases include webcasts	Nov-09	US	Check our sources
68%	of B2B companies measure the success of social media initiatives by website traffic	Sep-09	US	Check our sources
57%	of B2C companies measure the success of social media initiatives by website traffic	Sep-09	US	Check our sources
61%	of B2B companies measure the success of social media initiatives by brand awareness	Sep-09	US	Check our sources
52%	of B2C companies measure the success of social media initiatives by brand awareness	Sep-09	US	Check our sources
60%	of B2B companies measure the success of social media initiatives by engagement with prospects	Sep-09	US	Check our sources
57%	of B2C companies measure the success of social media initiatives by engagement with prospects	Sep-09	US	Check our sources
52%	of B2B companies measure the success of social media initiatives by engagement with customers	Sep-09	US	Check our sources
51%	of B2C companies measure the success of social media initiatives by engagement with customers	Sep-09	US	Check our sources
47%	of B2B companies measure the success of social media initiatives by brand reputation	Sep-09	US	Check our sources
41%	of B2C companies measure the success of social media initiatives by brand reputation	Sep-09	US	Check our sources
40%	of B2B companies measure the success of social media initiatives by prospect lead quality	Sep-09	US	Check our sources
32%	of B2C companies measure the success of social media initiatives by prospect lead quality	Sep-09	US	Check our sources
38%	of B2B companies measure the success of social media initiatives by revenue	Sep-09	US	Check our sources
43%	of B2C companies measure the success of social media initiatives by revenue	Sep-09	US	Check our sources
37%	of B2B companies measure the success of social media initiatives by prospect lead volume	Sep-09	US	Check our sources
29%	of B2C companies measure the success of social media initiatives by prospect lead volume	Sep-09	US	Check our sources
26%	of B2B companies measure the success of social media initiatives by useful product feedback	Sep-09	US	Check our sources
23%	of B2C companies measure the success of social media initiatives by useful product feedback	Sep-09	US	Check our sources
18%	of employers found content on social sites that influenced them to hire a candidate	2009	Global	Check our sources
50%	of those positively influenced by social sites felt it gave a good feel for a candidate’s personality	2009	Global	Check our sources
39%	of those positively influenced by social sites felt they gave the truth about candidate’s professional qualifications	2009	Global	Check our sources
38%	of those positively influenced by social sites felt they showed a person’s creativity	2009	Global	Check our sources
35%	of those positively influenced by social sites felt they showed a person’s communication skills	2009	Global	Check our sources
33%	of those positively influenced by social sites felt they showed that a person was well-rounded	2009	Global	Check our sources
19%	of those positively influenced by social sites felt they showed good references from others about the candidate	2009	Global	Check our sources
15%	of those positively influenced by social sites felt they demonstrated awards and accolades received by candidates	2009	Global	Check our sources
35%	of employers found content on social sites that caused them not to hire a candidate	2009	Global	Check our sources
53%	of those negatively influenced by social sites did not hire candidates because of provocative/inappropriate photographs or information	2009	Global	Check our sources
44%	of those negatively influenced by social sites did not hire candidates because of content about them drinking alcohol or using drugs	2009	Global	Check our sources
35%	of those negatively influenced by social sites did not hire candidates because of bad-mouthing about previous employers, co-workers or client	2009	Global	Check our sources
29%	of those negatively influenced by social sites did not hire candidates because they believed they demonstrated poor communication skills	2009	Global	Check our sources
26%	of those negatively influenced by social sites did not hire candidates because of discriminatory comments	2009	Global	Check our sources
24%	of those negatively influenced by social sites did not hire candidates because of lies about qualifications	2009	Global	Check our sources
20%	of those negatively influenced by social sites did not hire candidates because of confidential information about a candidate’s previous employer being shared	2009	Global	Check our sources
$3bn	brought in by social gamers in virtual goods	2009	Global	Check our sources
9trn	Number of e-mails sent in 2009	2009	Global	Check our sources
126m	Number of blogs on the internet	2009	Global	Check our sources
45%	of marketers who use social media as part of their marketing strategy	2009	Global	Check our sources
39.2%	of B2B marketers say they plan to boost their marketing budgets in 2010	2009	US	Check our sources
47.5%	of B2B marketers say they plan to keep their marketing budgets at the same level in 2010	2009	US	Check our sources
13.3%	of B2B marketers say they plan to decrease their marketing budgets in 2010	2009	US	Check our sources
11.1%	of B2B marketers plan to raise their marketing budget by more than 30% in 2010	2009	US	Check our sources
18.8%	of B2B marketers plan to raise their marketing budget between 20% and 29% in 2010	2009	US	Check our sources
31.1%	of B2B marketers plan to raise their marketing budget between 10% and 19% in 2010	2009	US	Check our sources
39%	of B2B marketers plan to raise their marketing budget by less than 10% in 2010	2009	US	Check our sources
45%	use social media sites to screen potential hires	2009	Global	Check our sources
3 times	Rise in ‘baby boomers’ 55-64 using social media	Dec-08 – Dec-10	Global	Check our sources
7%	The online proportion of the B2B marketing mix	2008	US	Check our sources

Comments Comments Off
Categories Social Media Usage Stats, Social Stats
Author TopLineFounder

The B2B Guide to Social Media

467 Social media usage statistics

Tags

Archives

Most Shared Posts