| Statistic |
Details |
Date |
Country |
|
| 30% |
Predicted total spend online |
2020 |
Global |
Check our sources |
| $1.07bn |
Predicted US ad-supported mobile content revenue |
2015 |
US |
Check our sources |
| $8.3bn |
Predicted ad revenues for social media sites |
2015 |
US |
Check our sources |
| $600m |
Promoted Tweets’ are predicted to generate this figure by 2015 |
2015 |
Globally |
Check our sources |
| 31.6% |
Predicted annual growth rate of online advertising on social media site up to 2015 |
2015 |
Globally |
Check our sources |
| $4.8bn |
Predicted B2B spending on interactive marketing |
2014 |
|
Check our sources |
| $54m |
Predicted B2B spending specifically on social media marketing |
2014 |
|
Check our sources |
| 4.40% |
mobile devices with full browsers click rates |
Apr-12 |
Global |
Check our sources |
| 2.50% |
PC click rates |
Apr-12 |
Global |
Check our sources |
| 3.10% |
Tablet click rates |
Apr-12 |
Global |
Check our sources |
| 67.40% |
of all the mobile search advertising budget in the US was attributed to search on tablets |
Apr-12 |
Global |
Check our sources |
| 119.90% |
impressions up by this much year on year. |
Apr-12 |
Global |
Check our sources |
| 246.10% |
mobile clicks are up by this percentage year on year |
Apr-12 |
Global |
Check our sources |
| 12.30% |
of the total search advertising spend in Q1 was allocated to mobile search |
Apr-12 |
Global |
Check our sources |
| 21.20% |
Yahoo and Bing make up this percentage of the market share. |
Apr-12 |
Global |
Check our sources |
| 26.60% |
Google increase in advertising spend per year |
Apr-12 |
Global |
Check our sources |
| 46.40% |
increase in US search advertising spend |
Apr-12 |
Global |
Check our sources |
| 40% |
increase in the use of broad match keywords |
Apr-12 |
Global |
Check our sources |
| 20.40% |
Google increase in click through rates |
Apr-12 |
Global |
Check our sources |
| 29.10% |
Google increase in clicks |
Apr-12 |
Global |
Check our sources |
| 4% |
Google CPCs down |
Apr-12 |
Global |
Check our sources |
| 1% |
Percentage of all display ads that are health-related |
Feb-12 |
Global |
Check our sources |
| 79 million |
18-34 year olds in the US don’t trust what they see on TV |
Jan-12 |
US |
Check our sources |
| 4% |
Predicted growth in US ad-spend in 2012. |
Jan-12 |
Gobal |
Check our sources |
| Half |
of Super Bowl ads on TV will receive a positive return-on-investment. |
Jan-12 |
US |
Check our sources |
| $2.5bn |
Google’s annual revenue in mobile advertising. |
Jan-12 |
Global |
Check our sources |
| 12% |
Predicted percentage of advertising which is online |
2012 |
Global |
Check our sources |
| Three quarters |
of all US web surfers look for local business information online. |
Feb-12 |
US |
Check our sources |
| 4, 812, 759,073 |
The number of ad impressions served online in 2011. |
2011 |
Global |
Check our sources |
| $4.05bn |
Facebook’s predicted global ad revenue |
2011 |
Globally |
Check our sources |
| 67% |
of social network users say that they rarely pay attention to adverts on social networking sites |
Jun-11 |
UK |
Check our sources |
| 70% |
of 25 – 34 year olds say they pay little attention to ads on social network sites such as Facebook |
Jun-11 |
UK |
Check our sources |
| 56% |
of consumers say they wouldn’t like to buy a product they saw advertised on a social networking site – suggesting that brands have to go beyond paid adverts to influence consumer purchasing decisions |
Jun-11 |
UK |
Check our sources |
| 11% |
of consumers say they actively pay attention to advertising on social network sites |
Jun-11 |
UK |
Check our sources |
| 31% |
of consumers go by recommendations for products and services from their online social network |
Jun-11 |
UK |
Check our sources |
| 58% |
of consumers say they have been more diligent in researching prices since the economic downturn |
Jun-11 |
UK |
Check our sources |
| 15% |
of social network users say they use social networking sites to find cheap deals on things to do |
Jun-11 |
UK |
Check our sources |
| 13% |
of social network users say they use social networks to find out about information about brands |
Jun-11 |
UK |
Check our sources |
| 32% |
of social network users say they talk to their friends online more than face to face |
Jun-11 |
UK |
Check our sources |
| 83% |
of women have used social networking sites |
Jun-11 |
UK |
Check our sources |
| 77% |
of men have used social networking sites |
Jun-11 |
UK |
Check our sources |
| 10% |
of women like the idea of commerce on social networks |
Jun-11 |
UK |
Check our sources |
| 18% |
of men like the idea of commerce on social networks |
Jun-11 |
UK |
Check our sources |
| 58% |
of social network users are concerned about privacy when using social networking sites |
Jun-11 |
UK |
Check our sources |
| 44% |
of social network users do not like the idea of buying things on social networks, partly due to privacy concerns |
Jun-11 |
UK |
Check our sources |
| 12% |
of consumers say they would be prepared to pay to use a social media site |
Jun-11 |
UK |
Check our sources |
| 1/4 |
of all advertising spend is now online |
Mar-11 |
UK |
Check our sources |
| 86% |
of B2B firms are using social media |
Mar-10 |
UK |
Check our sources |
| 82% |
of B2C firms are using social media |
Mar-10 |
UK |
Check our sources |
| 32% |
of B2B firms engage in social media on a daily basis |
Mar-10 |
UK |
Check our sources |
| 52% |
of B2C firms engage in social media on a daily basis |
Mar-10 |
UK |
Check our sources |
| 36% |
of B2B companies consider there to be low executive interest in social media in their firm |
Mar-10 |
UK |
Check our sources |
| 9% |
of B2C companies consider there to be low executive interest in social media in their firm |
Mar-10 |
UK |
Check our sources |
| 46% |
of B2B marketers said social media was perceived as irrelevant to their company |
Mar-10 |
UK |
Check our sources |
| 12% |
of B2C marketers said social media was perceived as irrelevant to their company |
Mar-10 |
UK |
Check our sources |
| 60% |
of B2B firms reported they have no staff dedicated to social media |
Mar-10 |
UK |
Check our sources |
| 54% |
of B2C firms reported they have no staff dedicated to social media |
Mar-10 |
UK |
Check our sources |
| 10% |
of B2B firms use outside agencies or social media consultants |
Mar-10 |
UK |
Check our sources |
| 28% |
of B2C firms use outside agencies or social media consultants |
Mar-10 |
UK |
Check our sources |
| 39.2% |
of B2B marketers plan to boost their marketing budgets this year |
2010 |
UK |
Check our sources |
| 47.5% |
of B2B marketers plan to keep their marketing budgets flat this year |
2010 |
UK |
Check our sources |
| 13.3% |
of B2B marketers plan to decrease their marketing budgets this year |
2010 |
UK |
Check our sources |
| 70.7% |
spending increase by B2B firms on website development |
2010 |
UK |
Check our sources |
| 68.6% |
spending increase by B2B firms on email marketing |
2010 |
UK |
Check our sources |
| 62.3% |
spending increase by B2B firms on search marketing |
2010 |
UK |
Check our sources |
| 60.3% |
spending increase by B2B firms on social media |
2010 |
UK |
Check our sources |
| 50.7% |
spending increase by B2B firms on video |
2010 |
UK |
Check our sources |
| 46% |
spending increase by B2B firms on webcasts |
2010 |
UK |
Check our sources |
| £4bn |
spent on internet advertising |
2010 |
UK |
Check our sources |
| £4.28bn |
spent on television advertising |
2010 |
UK |
Check our sources |
| 25% |
of all advertising spent on internet |
2010 |
UK |
Check our sources |
| 26% |
of all advertising spent on TV |
2010 |
UK |
Check our sources |
| £16.6bn |
Total advertising spend |
2010 |
UK |
Check our sources |
| 27.5% |
The percentage that Facebook has boosted online display advertising |
2010 |
UK |
Check our sources |
| £945m |
spent on online display advertising |
2010 |
UK |
Check our sources |
| 200% |
increase in display advertising in the social media space |
2010 |
UK |
Check our sources |
| 15.2% |
Finance’s market share of spending in online display advertising – Finance is the biggest spender. |
2010 |
UK |
Check our sources |
| 14% |
Entertainment and media’s market share of spending in online display advertising |
2010 |
UK |
Check our sources |
| $1.86bn |
Facebook’s ad revenue |
2010 |
Globally |
Check our sources |
| 12% |
Consumer goods manufacturers’ market share in online display advertising |
Jan – Jun 2010 |
UK |
Check our sources |
| 13% |
Consumer goods manufacturers’ market share in online display advertising |
Jul – Dec 2010 |
UK |
Check our sources |
| £2.35bn |
Paid-search |
2010 |
UK |
Check our sources |
| 8% |
Growth, year-on-year, for paid-search |
2010 |
UK |
Check our sources |
| 57% |
of total online spend is for paid-search |
2010 |
UK |
Check our sources |
| 9.7% |
growth in online classified advertising on a like-for-like basis |
2010 |
UK |
Check our sources |
| £751m |
spent on online classified advertising |
2010 |
UK |
Check our sources |
| $2.1bn |
Ad revenues for social media sites |
2010 |
US |
Check our sources |
| 81% |
of B2B marketers maintain company accounts or profiles on social media sites |
Jun-10 |
US |
Check our sources |
| 75% |
of B2B marketers participate in microblogging |
Jun-10 |
US |
Check our sources |
| 67% |
of B2C marketers maintain company accounts or profiles on social media sites |
Jun-10 |
US |
Check our sources |
| 49% |
of B2C marketers participate in microblogging |
Jun-10 |
US |
Check our sources |
| 65% |
of CIOs prohibit the use of social networking sites at work |
Jun-10 |
US |
Check our sources |
| 93% |
of B2B buyers believe all companies should have an online presence |
Jun-10 |
US |
Check our sources |
| 85% |
of B2B buyers want to use it to interact and engage with potential sellers |
Jun-10 |
US |
Check our sources |
| Over 70% |
of B2B purchases are restricted to established vendors |
Jun-10 |
US |
Check our sources |
| 48% |
of B2B buyers follow industry conversations on a topic |
Jun-10 |
US |
Check our sources |
| 59% |
of B2B buyers engage with peers who have bought before |
Jun-10 |
US |
Check our sources |
| 37% |
of B2B buyers posted questions on social networking sites when deciding on what or where to purchase |
Jun-10 |
US |
Check our sources |
| 30% |
the forcast detailing what proportion of all advertising will be online by 2020. |
Dec-11 |
Global |
Check our sources |
| 18% |
the forcast detailing what proportion of all advertising will be online by 2012. |
Dec-11 |
Global |
Check our sources |
| 93% |
of B2B buyers use search engines to begin the buying process |
Jun-10 |
US |
Check our sources |
| 53% |
of CEOs say they prefer to look for their own information (rather than asking other employees to do it for them) |
Jun-10 |
US |
Check our sources |
| 63% |
of CEOs use search engines to locate information |
Jun-10 |
US |
Check our sources |
| 60% |
of CEOs conduct more than 6 searches a day |
Jun-10 |
US |
Check our sources |
| 90% |
of client marketers agree it would be unwise to ignore social media |
Jun-10 |
US |
Check our sources |
| 63% |
of client marketers do not have a social media strategy |
Jun-10 |
US |
Check our sources |
| 49% |
of B2B marketers confess to not measuring ROI |
Jun-10 |
US |
Check our sources |
| 19% |
of online advertising is spent on online classified advertising |
2009 |
UK |
Check our sources |
| 18% |
of online advertising is spent on online classified advertising |
2009 |
UK |
Check our sources |
| $2.3bn |
B2B spending on interactive marketing |
2009 |
UK |
Check our sources |
| $11m |
B2B spending specifically on social media marketing |
2009 |
UK |
Check our sources |
| 61% |
of total online spend is for paid-search |
2009 |
UK |
Check our sources |
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