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What Jesus can teach us about Social Media: Part one

The first part of TopLine’s interview with Jesus

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Warning: Is Social Media Damaging Our Social Lives?

Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]

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‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

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Creating Conversations: Zaggora and Viral Marketing

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

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Marketing to SMEs: 20 must-follow Twitter accounts

Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs.

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How SMEs use Twitter

We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie

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Case study: Friends with benefits

Marta Cowburn Cuests, PR & Marketing Support at SilverDoor, shares her experiences in targeting social influencers on Twitter

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SecondSync infographic, The Crash

Twitter is making audience measurement sexy

In the UK 27,000 hours of domestic TV content are produced annually at a cost of £2.6 billion (Ofcom). Spot advertising and programme sponsorship on UK commercial TV channels generated revenues of £4.36bn in 2011 (ThinkBox). Both the commissioning and scheduling of this content and the pricing of the spot ads and programme sponsorship hinges on one thing: the way the TV audience is measured. Success is measured on how many people are watching.

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Twitter Advert Products Going Global

An explanation of Twitter’s new advertising opportunities.

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Twitter Ads for Small Businesses – ‘A piece of cake’?

Clare Third explores Twitter’s new advertising services for small businesses.

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