The first part of TopLine’s interview with Jesus
Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]
We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of technology PR agency TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it [...]
Hopefully this month’s focus on LinkedIn company pages has inspired you to try out a few of the suggested techniques to revamp your own company page.
Sara Carter shares a list of the best LinkedIn apps to increase followers to your company page.
Emma Campbell and Carys Samuel of Acceleris Marketing Communications offer their advice on using LinkedIn as an effective PR tool.
Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.
Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for those in professional roles. However, the site is often eclipsed by its more glamorous social contemporaries and unduly overlooked as a valuable source of promotion. So [...]
Siddharth Deswal shares how to effectively network with professional contacts using your LinkedIn company page.
An infographic of the number of LinkedIn users and the percentage of engagement in key business communities in countries throughout the world.