The B2B Guide to Social Media

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

The B2B Guide to Social Media’s comprehensive collection of statistics relating to Facebook

Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in the same way. This time I’m off to Prague so I’m going [...]

Facebook contests enable businesses to boost fan engagement, create new leads and collect copious amounts of market feedback. B2C companies have always used them to increase their viral marketing but is this tactic suitable for B2B firms? Here are a few guidelines that we like to follow to create a successful B2B Facebook contest.

When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and @mdial explains…

As you may know, I recently began an investigation into the dark and murky world of B2B Facebook competitions. Crawling through websites and searching through the piles of evidence sent by email, I came across a specimen from borro (@borroloans)- which, I am reliably informed, is the UK’s leading personal asset lender.

Wouldn’t it be better if you had a thousand Likes on you Facebook page from people who were Liking, sharing and commenting on your wall posts, than a hundred thousand from people who once wanted an iPad but now hate your guts? Leila Guddoy considers how to fish for real fans.

This weeks infographic comes from Pagemodo – the guys that you can hire to design your Facebook tab or competition.

An anonymous PR’s field guide to Facebook competitions which, if not navigated correctly, are a nightmare and a monumental waste of time.

Over the past couple of years I have managed a few social competitions, and I like to think that I’ve got a good handle on the dos and don’ts as well as the hows and whys of running them. However, my ego isn’t such that I can claim to know everything. Therefore I’ll be inviting guest contributors to submit their top tips, industry insights and case study examples so as to bring you, dear reader, a greater insight into this competitive world.

First up, a case study on FESPA.