Heather Baker explains how a poorly planned post can damage your brand. Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t object to sponsored stories. In fact, the promoted posts function on Facebook can be an extremely valuable way for a [...]
Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]
Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]
I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to say is that I do not have an addictive personality. I can take things or leave them.
So this is my big experiment. Can I give up social media, remain happy and continue to do my job and without missing it, even slightly, for 24 hours?
How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.
The B2B Guide to Social Media’s comprehensive collection of statistics relating to Facebook
Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in the same way. This time I’m off to Prague so I’m going [...]
Facebook contests enable businesses to boost fan engagement, create new leads and collect copious amounts of market feedback. B2C companies have always used them to increase their viral marketing but is this tactic suitable for B2B firms? Here are a few guidelines that we like to follow to create a successful B2B Facebook contest.
When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and @mdial explains…
As you may know, I recently began an investigation into the dark and murky world of B2B Facebook competitions. Crawling through websites and searching through the piles of evidence sent by email, I came across a specimen from borro (@borroloans)- which, I am reliably informed, is the UK’s leading personal asset lender.