The B2B Guide to Social Media

10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.

An introduction to Niamh Kinsella, February editor of the B2B Guide to Social Media

Our sister blog, The B2B PR Blog, which was launched in May, is this week celebrating its 6,000th visitor. The blog was developed for people with an interest in everything PR in B2B industries. On the blog you will find: Clear guides on how to run PR campaigns, from using research in B2B PR to [...]

We couldn’t choose just 10 – so here are our top 12 posts to help you get started on making your B2B blog a success. 1. The B2B Blog Part 1: An introduction to blogging 2. The B2B blog Part 2: The strategy for your B2B blog 3. The B2B blog Part 3: Setting up [...]

By Jim Beckham (@jimbeckham)   As the newest member of the team, I had been given the responsibility, and some would say privilege, of choosing the B2B Blog of the Week. However, being relatively new to pretty much everything we do here at TopLine, my initial endeavours at finding a suitable candidate were not very [...]

Adam Ketterer looks into the benefits of Search Engine Journal.

By Niamh Kinsella (@minteressant), the latest contributor to The B2B Guide to Social Media and SAE newbie at what seems so far to be The Best Education and B2B PR Consultancy… Ever. As we at the aforementioned PR consultancy are undergoing extensive SEO training, I thought I would stick to that theme and see what [...]

Hazel Butters gives ten good reasons why it is essential for businesses to blog.

Matt Batterham gives a rough guide on how to B2B blog.

Blogging is an essential tool in any B2B marketing plan.