The B2B Guide to Social Media

Heather Baker explains how a poorly planned post can damage your brand.   Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t object to sponsored stories. In fact, the promoted posts function on Facebook can be an extremely valuable way for a [...]

Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]

10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.

Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]

I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to say is that I do not have an addictive personality. I can take things or leave them.

So this is my big experiment. Can I give up social media, remain happy and continue to do my job and without missing it, even slightly, for 24 hours?

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]

Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs.