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Four Reasons why no SEO should be Ignoring Pinterest

There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one [...]

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What Jesus can teach us about Social Media: Part one

The first part of TopLine’s interview with Jesus

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Learn from Barclays: How not to promote a Facebook post

Heather Baker explains how a poorly planned post can damage your brand.   Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t object to sponsored stories. In fact, the promoted posts function on Facebook can be an extremely valuable way for a [...]

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Warning: Is Social Media Damaging Our Social Lives?

Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]

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10 tips to increase your blog post shares

10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.

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3 simple steps to pimp out your company Facebook page

Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]

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How to survive 24 hours without Social Media

I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to say is that I do not have an addictive personality. I can take things or leave them.

So this is my big experiment. Can I give up social media, remain happy and continue to do my job and without missing it, even slightly, for 24 hours?

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‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

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Creating Conversations: Zaggora and Viral Marketing

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

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#FailFix: A smashing SME marketing case study

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

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