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Four Reasons why no SEO should be Ignoring Pinterest

There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one [...]

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Tweet your way to better SEO

At FindGood we are big fans of implementing an inbound marketing strategy for your business, and Twitter is an essential part of that. We learnt from the pros at the HubSpot Inbound Marketing Conference 2013 and want to share some knowledge with you lovely social lot. We have a treasure chest of Twitter data tips [...]

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5 Tactics to Maximise Your Social Media Advertising Efforts

2013 has been proclaimed as the year of digital advertising. With this in mind, it is no wonder that more and more companies are climbing onto the social media advertising bandwagon. The only problem is many of them are waiting on the wrong platform. With 2014 just around the corner, almost, surely now is a [...]

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The B2B marketing lessons I’m learning 15 years into my marketing career!

“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem.

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Three Ways to Increase Your Social Intelligence

Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s garden that quite frankly nobody cares about, yet still manages to get dozens of ‘likes’ regardless. Now, without going off on too [...]

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Many have tried, but can you really put a cost to social media?

Social media isn’t free; Shock – horror! Now, assuming you’ve established that managing your brand’s social media activity incurs a cost, the elephant in the room question is do you know how much that cost is? I guess a lot of people would respond: how long’s a piece of string? When it comes to calculating [...]

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5 ways to use tactics to win in the social battle

The concept of winning comes down to one of two things; being smart, or being lucky. Call me pessimistic, but I just don’t believe that people ‘get lucky’. Despite what Daft Punk might think. If I ever win the euro millions, I may have a different opinion. But until that day, I’ll go with the [...]

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How to use social data to formulate future decisions

“If I wanted to deal with numbers, I’d have become an accountant”. Now while I’m sure this has crossed the mind of many marketers’, it is probably safe to say that this theory won’t quite cut it when it comes to justifying your social media strategy. So for the sake of your job, reputation and [...]

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Three lessons in becoming the king of content

When it comes to content on social media, there are a lot of marketers that just get it. And from getting it, they have managed to establish themselves as thought leaders in their industries. But, while many marketers have got to grips with creating content, there are a whole lot more that, well…just haven’t. As [...]

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Content is King, but Social Media is Queen

Working in the communications industry, you will have no doubt heard the saying ‘content is king’ a thousand times. But there comes a point when you start to question what key phrases such as this really mean when it comes to strategy. While there is no denying that producing informative, valuable and enjoyable content is vital in establishing yourself or your business as an authoritative industry voice, it’s useless if what you’re creating can’t be found by your intended audience. Creating incredible content is just the first step. Getting it in front of the right people is where the real challenge begins.

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