The B2B Guide to Social Media

10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.

Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]

I am not a smoker and I rarely drink. I don’t do drugs and I once gave up meat for seven years, ‘just because’. What I’m trying to say is that I do not have an addictive personality. I can take things or leave them.

So this is my big experiment. Can I give up social media, remain happy and continue to do my job and without missing it, even slightly, for 24 hours?

We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt?  [...]

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their product, especially in the B2B world. The problem is that virals aren’t made – they’re born. For every successful campaign there’s [...]

By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog.

Anton Perreau explains how PR agencies can integrate social media into their campaigns.