There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one [...]
At FindGood we are big fans of implementing an inbound marketing strategy for your business, and Twitter is an essential part of that. We learnt from the pros at the HubSpot Inbound Marketing Conference 2013 and want to share some knowledge with you lovely social lot. We have a treasure chest of Twitter data tips [...]
2013 has been proclaimed as the year of digital advertising. With this in mind, it is no wonder that more and more companies are climbing onto the social media advertising bandwagon. The only problem is many of them are waiting on the wrong platform. With 2014 just around the corner, almost, surely now is a [...]
“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem.
Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s garden that quite frankly nobody cares about, yet still manages to get dozens of ‘likes’ regardless. Now, without going off on too [...]
Social media isn’t free; Shock – horror! Now, assuming you’ve established that managing your brand’s social media activity incurs a cost, the elephant in the room question is do you know how much that cost is? I guess a lot of people would respond: how long’s a piece of string? When it comes to calculating [...]
The concept of winning comes down to one of two things; being smart, or being lucky. Call me pessimistic, but I just don’t believe that people ‘get lucky’. Despite what Daft Punk might think. If I ever win the euro millions, I may have a different opinion. But until that day, I’ll go with the [...]
“If I wanted to deal with numbers, I’d have become an accountant”. Now while I’m sure this has crossed the mind of many marketers’, it is probably safe to say that this theory won’t quite cut it when it comes to justifying your social media strategy. So for the sake of your job, reputation and [...]
When it comes to content on social media, there are a lot of marketers that just get it. And from getting it, they have managed to establish themselves as thought leaders in their industries. But, while many marketers have got to grips with creating content, there are a whole lot more that, well…just haven’t. As [...]
Working in the communications industry, you will have no doubt heard the saying ‘content is king’ a thousand times. But there comes a point when you start to question what key phrases such as this really mean when it comes to strategy. While there is no denying that producing informative, valuable and enjoyable content is vital in establishing yourself or your business as an authoritative industry voice, it’s useless if what you’re creating can’t be found by your intended audience. Creating incredible content is just the first step. Getting it in front of the right people is where the real challenge begins.