The B2B Guide to Social Media

We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt?  [...]

 @Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was, actually. I did this largely so that I could link to this cute baby panda doing a [...]

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their product, especially in the B2B world. The problem is that virals aren’t made – they’re born. For every successful campaign there’s [...]

By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

This nifty infographic flags up some of the most common stumbling blocks when it comes to influencer marketing.

Marta Cowburn Cuests, PR & Marketing Support at SilverDoor, shares her experiences in targeting social influencers on Twitter

Anton Perreau explains how PR agencies can integrate social media into their campaigns.