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Tweet your way to better SEO

At FindGood we are big fans of implementing an inbound marketing strategy for your business, and Twitter is an essential part of that. We learnt from the pros at the HubSpot Inbound Marketing Conference 2013 and want to share some knowledge with you lovely social lot. We have a treasure chest of Twitter data tips [...]

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5 Tactics to Maximise Your Social Media Advertising Efforts

2013 has been proclaimed as the year of digital advertising. With this in mind, it is no wonder that more and more companies are climbing onto the social media advertising bandwagon. The only problem is many of them are waiting on the wrong platform. With 2014 just around the corner, almost, surely now is a [...]

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The B2B marketing lessons I’m learning 15 years into my marketing career!

“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem.

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Three Ways to Increase Your Social Intelligence

Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s garden that quite frankly nobody cares about, yet still manages to get dozens of ‘likes’ regardless. Now, without going off on too [...]

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How to use social data to formulate future decisions

“If I wanted to deal with numbers, I’d have become an accountant”. Now while I’m sure this has crossed the mind of many marketers’, it is probably safe to say that this theory won’t quite cut it when it comes to justifying your social media strategy. So for the sake of your job, reputation and [...]

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Content is King, but Social Media is Queen

Working in the communications industry, you will have no doubt heard the saying ‘content is king’ a thousand times. But there comes a point when you start to question what key phrases such as this really mean when it comes to strategy. While there is no denying that producing informative, valuable and enjoyable content is vital in establishing yourself or your business as an authoritative industry voice, it’s useless if what you’re creating can’t be found by your intended audience. Creating incredible content is just the first step. Getting it in front of the right people is where the real challenge begins.

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Fancy editing this blog for 2 weeks?

The B2B Guide to Social Media is on the lookout for great guest editors! Read this post to find out more.

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Dr Oetker stunt: a pizza good strategy, or a deep-pan disaster?

Account executive @sophmackintosh takes a look at the new Dr Oetker PR stunt.

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What Jesus can teach us about Social Media: Part one

The first part of TopLine’s interview with Jesus

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Learn from Barclays: How not to promote a Facebook post

Heather Baker explains how a poorly planned post can damage your brand.   Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t object to sponsored stories. In fact, the promoted posts function on Facebook can be an extremely valuable way for a [...]

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