There’s no denying that SEO has changed. Long gone are the days when it was enough to build a tonne of links, sit back and watch your website rise up the rankings. The lines between SEO and content marketing are merging and in today’s fluid digital environment good PR and good SEO are becoming one [...]
The B2B Guide to Social Media is on the lookout for great guest editors! Read this post to find out more.
Account executive @sophmackintosh takes a look at the new Dr Oetker PR stunt.
The first part of TopLine’s interview with Jesus
Heather Baker explains how a poorly planned post can damage your brand. Yesterday after work I logged in to my Facebook account only to be confronted by this monstrosity on my timeline. I don’t object to sponsored stories. In fact, the promoted posts function on Facebook can be an extremely valuable way for a [...]
Recently I was at a family gathering – me, my sister, my mother, my father, and my fifteen-year-old cousin. All of us have smartphones. We chatted and ate our lunch together, but eating and conversation was interspersed with checking Twitter, Facebook and emails. My father replied to a work question in between bites of trifle; my [...]
Dear reader, I’m going to start by promising this isn’t some sort of shady hoax. Basically, my boss has challenged everyone in my office to write a blog post. The author of the post that gets shared the most on social media wins £50. Simple enough, right? So in a bid to prove that a) [...]
10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.
Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]