Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page.
Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong.
To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The right company page, which targets the right people (i.e. those individuals working for the kinds of companies you want to target), will increase engagement, drive traffic to your website or blog, and increase your chances of getting a lead.
Given that’s the whole point of it all, here are a few simple tips on how you can pimp out your Facebook page to maximise engagement and drive traffic to your site:
Yes, like you I was pretty sceptical about this. I never really assumed the adverts that pop up on the right side of the page really did anything, other than clutter my wall. But I was wrong. They help you reach your target market and get people to your page in the first place. The adverts can be targeted by location (country and city), age, gender, and most importantly, by interest.
Make sure the campaign slogan requires a call to action and select the right photo. As tempting as it is, avoid using your standard company logo, as it’s not as effective. Use colourful images, or photos of people. It does come at a cost, but you can spend as much, or as little (as little as £3 a day) as you like.
Post something people want to read
Increasing page ‘likes’ is the first step, but if your new fans have nothing interesting to look at, then they won’t stick around long enough to read any posts, let alone click through to your website.
Post thought-provoking and engaging content that encourages a response. It’s also advised you keep your posts under 140 characters, as it’s all a scanning eye will take in. Photos receive over 90 per cent more engagement than regular posts, so be sure to incorporate images into what you post too.
Be careful not to spam your fans by posting ten times a day; four or five times a week is enough for you to stay on their radar and drive them to your page. Any more and it can get annoying.
Post when your target audience is on Facebook
According to Facebook, the best day to post is a Wednesday, but it’s more important to get the timing of your posts right. Pick a time when those people you want to target will most likely be on Facebook: first thing in the morning on the commute to work, during their lunch hour, or after work on the commute home. Simple.
How you brand your business on Facebook is different to other social media platforms, but that does not mean it should be neglected. From boosting brand awareness to increasing leads, Facebook marketing is all about your reach. It’s not enough just to have likes; you also need to be sure you are engaging with your followers properly. Follow these simple steps and you’ll soon see the results.