LinkedIn company pages – a working experiment

TL pageLinkedIn has more than nine million members in the UK alone and is the 36th most visited site in the world. Often, however, companies do not put as much time and energy into developing their LinkedIn company pages as they put into other forms of social media, such as Facebook and Twitter.

While it is useful to take advantage of any social network that can provide your business with access to current and potential customers, LinkedIn is unique in that the site, which has more than 3.2 million VPs and CMDs as members, is particularly geared toward the workplace, with most users logging-in while at work. This makes LinkedIn a particularly good fit for B2B product and service providers wishing to engage with customers.

In addition to the importance of LinkedIn for the world of B2B social media, I chose this month to focus on LinkedIn company pages because at TopLine Communication we are currently in the process of giving our own company page a bit of a face lift.  Throughout the month I plan to keep you, the reader, updated on the successes and lessons learned as we aim to achieve the following goals:

  • Increase the number of people following the TopLine company page
  • Regularly post updates on the page
  • Try new LinkedIn applications
  • Encourage more clients to recommend TopLine’s services

Articles contributed by B2B social media experts will be posted throughout the month on a variety of topics related to optimising your LinkedIn company page.  Some of the topics you can expect to be covered include:

  • Examples of successful company pages
  • The benefits of using video on a company page
  • The best LinkedIn apps to increase engagement on a company page
  • How to use company employee profiles to increase followers of a company page

As the guest contributors share their insights, we at TopLine will put them into practice by trying out the best tips on our own company page as a kind of working experiment.  I will then report back periodically on the results.

Please feel free in the comments section below each post to leave your own advice for optimising LinkedIn company pages as well as your feedback on, and experience with, the advice that will be provided by our contributors.

By Rene Musech @RMusech


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