Facebook statistics

Updated 21/12/2012

Statistic Details Date Country
$1.00 Mark Zuckerberg’s salary from January 1, 2013 Jan-13 USA
$500,000 Mark Zuckerberg’s current base salary Feb-12 USA
$17.5 billion Mark Zuckerberg’s personal worth Feb-12 USA
20 minutes the average time of a visit to Facebook Feb-12 Global
57% of Facebook users are women. Feb-12 Global
43% of Facebook users are men. Feb-12 Global
425 million mobile users Feb-12 Global
37 million pages with 10+ likes Feb-12 Global
2.7 billion likes every day Feb-12 Global
250 million photos uploaded daily Feb-12 Global
37.70% of the population of Oceana/Austrailia use Facebook Feb-12 Global
4.70% of the population of Asia use Facebook Feb-12 Global
3.60% of the population of Africa use Facebook Feb-12 Global
25.50% of the population of Latin America use Facebook Feb-12 Global
8.40% of the population of the Middle East use Facebook Feb-12 Global
15% of the population of the Caribbean use Facebook Feb-12 Global
27.50% of the population of Europe use Facebook Feb-12 Global
50.30% of the population of North America use Facebook Feb-12 Global
845 million monthly active users on Facebook Feb-12 Global
100 billion connections are on Facebook Feb-12 Global
57% of consumers said they like a brand on Facebook because they want to receive offers or promotions Feb-12 Global
56% of consumers are more likely to recommend a brand to a friend after becoming a fan on Facebook Feb-12 Global
13% of respondants said that they post updates about brands they like Feb-12 Global
77% of consumers said that they interact with brands on Facebook through posts and updates from the brand Feb-12 Global
95% of all Facebook wall posts are not answered by brands Feb-12 Global
800 million+ users are on Facebook Feb-12 Global
30% the percentage above average that B2C Facebook results are on Sundays Feb-12 Global
Less than 60% of the fortune 500 are on Facebook Feb-12 US
130 is the average number of friends a Facebook user has Feb-12 Global
80 is the average number of pages, events and groups a Facebook users is connected to Feb-12 Global
20% of users comment on another user’s photo on an average day on Facebook Nov-11 Global
26% of users “like” another user’s content on an average day on Facebook Nov-11 Global
10% of users send another user a private message on an average day on Facebook Nov-11 Global
22% of users comment on another user’s post or status Nov-11 Global
15% of users update their own status on an average day on Facebook Nov-11 Global
22% of the average user’s friends on Facebook are from high school Nov-11 Global
12% of the average user’s friends on Facebook are extended family Nov-11 Global
10% of the average user’s friends on Facebook are coworkers Nov-11 Global
9% of the average user’s friends on Facebook are college friends Nov-11 Global
8% of the average user’s friends on Facebook are immediate family Nov-11 Global
7% of the average user’s friends on Facebook are from voluntary groups Nov-11 Global
2% of the average user’s friends on Facebook are neighbours Nov-11 Global
7% of the average user’s friends on Facebook are people they’ve never met Nov-11 Global
3% of the average user’s friends on Facebook are people they have met once Nov-11 Global
20% of the average user’s friends on Facebook are ‘uncategorised’ Nov-11 Global
56% of users update their status once a week Nov-11 Global
15% of users update their status once a day Nov-11 Global
16% of users have never updated their status Nov-11 Global
53% of users comment on another user’s post once a week Nov-11 Global
22% of users comment on another user’s post at least once a day Nov-11 Global
49% of users comment on another user’s photo at least 1-2 times a week. Nov-11 Global
20% of users comment on another user’s photo once a day Nov-11 Global
26% of users “like” content from another user at least once a day Nov-11 Global
82% of users have sent private messages Nov-11 Global
37% of users send private messages once a week Nov-11 Global
47% of Facebook users have swear words on their Facebook profiles Oct-11 Global
34 842 279 Number of fans of Coca Cola (most popular brand on the site) Oct-11 Global
800m Facebook users Sep-11 Global
48% of 18-34 year olds check Facebook as soon as they wake up 2011 Global
28% of 18-34 year olds check Facebook on a smartphone before they get out of bed 2011 Global
53 billion total minutes spent on Facebook by Americans Sep-11 US
85% of B2B journalists are on Facebook Aug-11 US
12.30% internet time on Facebook Jul-11 Global
2 Billion videos viewed on Facebook per month Jul-11 Global
33 Billion pieces of content shared on Facebook per month Jul-11 Global
17h33m average time spent on Facebook per month Jul-11 Global
152,897,200 US users Jul-11 US
39,193,980 Indonesian users Jul-11 Indonesia
31,207,580 Indian users Jul-11 India
29,853,020 UK users Jul-11 UK
29,697,480 Turkish users Jul-11 Turkey
27,329,180 Mexican users Jul-11 Mexico
25,535,120 Philipino users Jul-11 Philippines
22,698,940 French users Jul-11 France
22,689,780 Brazilian users Jul-11 Brazil
19,997,700 German users Jul-11 Germany
67.31% of posts created from non-mobile devices May-11 Global
32.69% of posts created from mobile devices May-11 Global
18.78% of posts from mobile devices were created using m.facebook.com May-11 Global
4.48% of posts from mobile devices were created using android apps May-11 Global
4.37% of posts from mobile devices were created using iPhone apps May-11 Global
4.09% of posts from mobile devices were created using Blackberry apps May-11 Global
0.98% of posts from mobile devices were created using other apps May-11 Global
6m American users left Facebook in one month May-11 US
149.4m US Facebook users May-11 US
1.52m Canadian users left Facebook in one month May-11 Canada
16.6m Canadian Facebook users May-11 Canada
100,000+ UK users who left Facebook in one month May-11 UK
100,000+ Norwegian users left Facebook in one month May-11 Norway
100,000+ Russian users left Facebook in one month May-11 Russia
11.8m new Facebook users May-11 Global
20m The average number of new Facebook members per month over the last year May-11 Global
687m monthly active’ users – those who log in to their Facebook account at least once a month May-11 Global
1bn Facebook users could rise to this figure if allowed into China May-11 Global
23% Overall growth in US users between May 2010 and May 2011 May-11 US
155.2m US Facebook users May-11 US
10% Overall growth in UK users between May 2010 and May 2011 May-11 UK
29.9m UK Facebook users May-11 UK
36.4m Indonesian Facebook users May-11 Indonesia
1st largest country in terms of Facebook users May-11 US
2nd largest country in terms of Facebook users May-11 Indonesia
3rd largest country in terms of Facebook users May-11 UK
4th largest country in terms of Facebook users May-11 Turkey
17.1m Brazilian Facebook users May-11 Brazil
4.4m Russian Facebook users May-11 Russia
24.9m Indian Facebook users May-11 India
9.1m Thai Facebook users May-11 Thailand
7.1m Egyptian Facebook users May-11 Egypt
6.1m Polish Facebook users May-11 Poland
5.5m Peruvian Facebook users May-11 Peru
160% increase in Indian users over the last year May-11 India
143% increase in Thai users over the last year May-11 Thailand
108% increase in Egyptian users over the last year May-11 Egypt
130% increase in Polish users over the last year May-11 Poland
126% increase in Peruvian users over the last year May-11 Peru
121 The average person’s number of friends on Facebook May-11 UK
55 The average person’s number of physical friends May-11 UK
13.9m new Facebook users globally Apr-11 Global
155.2m US Facebook users Apr-11 US
1 in 5 voters use social media sites on a weekly basis to discuss political issues, according to a new Ipsos Reid poll Apr-11 Canada
21% of Canadian voters log on to Facebook, Twitter and blogs, as well as traditional news websites, to debate public policy and political issues on a weekly basis Apr-11 Canada
6% of Canadian voters log on to Facebook, Twitter and blogs, as well as traditional news websites, to debate public policy and political issues on a daily basis Apr-11 Canada
4% of young voters between the ages of 18 and 34, discuss policy and political issues daily online Apr-11 Canada
6% of older voters discuss policy and political issues daily online Apr-11 Canada
9% of middle aged voters discuss policy and political issues daily online Apr-11 Canada
1 in 5 U.S divorces are said to be fuelled by Facebook Mar-11 USA
73% of today’s consumers can be reached through Facebook Mar-11 England
94% of British social media users use Facebook Mar-11 England
96% of Italian social media sers use Facebook Mar-11 Italy
95% of Spanish social media sers use Facebook Mar-11 Spain
95% of French social media sers use Facebook Mar-11 France
63% of Dutch social media sers use Facebook Mar-11 Netherlands
60% of German social media sers use Facebook Mar-11 Germany
500m registered Facebook users globally Feb-11 Global
50% users that log in on a given day Feb-11 Global
130 Average number of friends per user Feb-11 Global
700bn Minutes per month spent on Facebook Feb-11 Global
250m People who engage with Facebook on external sites per month Feb-11 Global
10,000 new websites integrate with Facebook each day Feb-11 Global
2.5m websites have integrated with Facebook Feb-11 Global
200m Users accessing Facebook through their mobile devices Feb-11 Global
200 mobile operators in 60 countries work to deploy Facebook Feb-11 Global
78% Increase in Facebook use among Arab youth Jan-Dec 2010 Feb-11 U.A.E
45% of population in United Arab Emirates have registered on Facebook. U.A.E was the first Arab country where Facebook launched. Feb-11 U.A.E
15.4% CMOs who see Facebook as offering ‘significant’ ROI for brands Feb-11 US
$70bn Current Facebook valuation Feb-11 Global
250m people use Facebook connect every month Feb-11 Global
$1.5bn Amount raised by Facebook Jan-11 Global
75% Brand ‘likes’ on Facebook that come from advertisements Jan-11 Global
21.3m Facebook users in the Arab world Dec 2010 Dec-10 Arab world
34,498,290 Facebook users in Indonesia, making this country the second largest user of Facebook in the world Dec-10 Indonesia
3% of Italians use Facebook, giving them the largest Facebook captivity statistics for a country Dec-10 Italy
38% of Japanese people use Facebook, attributing them the lowest Facebook capute rate Dec-10 Japan
$1.22bn of the world’s internet population visit Facebook Dec-10 Global
130 Average number of facebook friends a user has Jul-10 Global
25bn pieces of content are shared a month Jul-10 Global
300,000 people helped to translate the site through the translater application Jul-10 Global
100m people use facebook on their mobile Jul-10 Global
Double Amount of time spent on Facebook by those who access through their mobile, compared to desktop users Jul-10 Global
60 The number of pages/groups/events the average Facebook user is connected to. Jul-10 Global
500bn minutes a month are spent on Facebook Jul-10 Global
1m entrepeneurs and developers are on Facebook Jul-10 Global
150m people engage with external facebook sites per month Jul-10 Global
33.3% of comscore.com’s top 100 websites have integrated with facebook Jul-10 US
50% of comscore.com’s top 100 global sites have integrated with facebook Jul-10 Global
60% of Facebook users have considered deleting their account because of privacy concerns May-10 UK
54% Fortune 500 companies have Facebook profiles Apr-10 US
3.6 Average Facebook posts per week of Fortune 100 companies Apr-10 US
18-24 Fastest growing age-group sector of facebook users Apr-10 US
35m Facebook users update their status daily Jan-10 Global
2.5bn photo uploads to Facebook each month Jan-10 Global
70 translations available on Facebook Jan-10 Global
65m users access Facebook through their mobile devices Jan-10 Global
3.5bn Pieces of content shared on Facebook each week Jan-10 Global
700,000 businesses have fan pages on Facebook Jan-10 Global
5.3bn fans of purpose-built Facebook pages Jan-10 Global
70% Facebook users outside the USA Jan-10 Global
80,000 websites have implemented Facebook Connect since December 2008 Jan-10 Global
400m active Facebook users Jan-10 Global
38 The average age of a Facebook user in 2010, compared to 33 in 2008 2010 Global
1,587,000 Wall posts on Facebook in an average 20 minute period 2010 Global
2,716,000 Photos uploaded to Facebook in an average 20 minute period 2010 Global
10,208,000 Comments posted on Facebook profiles in an average 20 minute period 2010 Global
88% of people are aware of Facebook 2010 Global
40% of users log in to Facerbook every day 2010 Global
30% of users log in via a mobile device 2010 Global
51% of brand followers on Facebook will purchase that specific brand 2010 Global
12% of users update their profile every day 2010 Global
70% of users are located outside the US 2010 Global
46% of Facebook users are men 2010 Global
54% of Facebook users are women 2010 Global
4% of Facebook users whose income is $150k or more 2010 Global
7% of Facebook users whose income is $100k – $150k 2010 Global
12% of Facebook users whose income is $76k – $100k 2010 Global
30% of Facebook users whose income is $51k – $75k 2010 Global
34% of Facebook users whose income is $26k – $50k 2010 Global
13% of Facebook users whose income is $0k – $25k 2010 Global
11% of Facebook users aged 13 to 17 2010 Global
29% of Facebook users aged 18 to 25 2010 Global
23% of Facebook users aged 26 to 34 2010 Global
18% of Facebook users aged 35 to 44 2010 Global
12% of Facebook users aged 45 to 54 2010 Global
7% of Facebook users aged 55+ 2010 Global
29% of Facebook users’ education listed as ‘Other’ 2010 Global
22% of Facebook users educated to Graduate level 2010 Global
28% of Facebook users educated to College level 2010 Global
21% of Facebook users educated to High School level 2010 Global
51% Effectiveness of Facebook among B2B marketers 2009 US
29% of employers who look at social sites to screen potential hires look at Facebook 2009 Global
28% Proportion of Facebook owned by Zuckerburg 2012 USA

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