Archive | November, 2012

Na shledanou from Charloot

Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in the same way. This time I’m off to Prague so I’m going [...]

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If you are gonna do it, do it right

Facebook contests enable businesses to boost fan engagement, create new leads and collect copious amounts of market feedback. B2C companies have always used them to increase their viral marketing but is this tactic suitable for B2B firms? Here are a few guidelines that we like to follow to create a successful B2B Facebook contest.

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Interesting Pinteresting

It’s coming to the end of our Facebook competition-themed month, and as you would expect there’s been a lot of Facebook love. But what about the other social media networks and their potential to host a fun and engaging competition?

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Infographic of the Week: The value of a Facebook fan

When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and @mdial explains…

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A curious case study caper

As you may know, I recently began an investigation into the dark and murky world of B2B Facebook competitions. Crawling through websites and searching through the piles of evidence sent by email, I came across a specimen from borro (@borroloans)- which, I am reliably informed, is the UK’s leading personal asset lender.

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Don’t treat your fans like tuna

Wouldn’t it be better if you had a thousand Likes on you Facebook page from people who were Liking, sharing and commenting on your wall posts, than a hundred thousand from people who once wanted an iPad but now hate your guts? Leila Guddoy considers how to fish for real fans.

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Infographic of the Week: Facebook deals, contests, and events tips

This weeks infographic comes from Pagemodo – the guys that you can hire to design your Facebook tab or competition.

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Anonymous PR: How to avoid Facebook competition hell

An anonymous PR’s field guide to Facebook competitions which, if not navigated correctly, are a nightmare and a monumental waste of time.

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Infographic of the Week: How to run a competwition

Thank yoto SEO Positive Ltd (@SEOpositiveltd)  for sending us this great infographic on running Twitter competitions. Find them at www.seo-positive.co.uk   

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Winner of the People's Choice catagory

Kicking off the case studies with a photo competition

Over the past couple of years I have managed a few social competitions, and I like to think that I’ve got a good handle on the dos and don’ts as well as the hows and whys of running them. However, my ego isn’t such that I can claim to know everything. Therefore I’ll be inviting guest contributors to submit their top tips, industry insights and case study examples so as to bring you, dear reader, a greater insight into this competitive world.

First up, a case study on FESPA.

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