Video statistics

Last updated 26/02/2013

Statistic Details Date Country
23x the increase in advanced   internet video (3D and HD) between 2009 and 2014 Jul-05 Global
$5.71bn online video ad spending will   swell from $1.97 billion to this figure by 2014 2014 Global
829,440 videos are uploaded to YouTube   every day Apr-12 Global
10 videos are uploaded to YouTube   every second Apr-12 Global
10,000+ The number of content partners   YouTube boast. Apr-12 Global
24 hours worth of video are   uploaded to YouTube every minute Apr-12 Global
150,000 The equivalent of 150,000 full   length videos are uploaded over the course of a week Apr-12 Global
2 minutes 46.17 seconds The average video length on   YouTube Apr-12 Global
900 seconds Average amount of time the   internet user spends on YouTube every day Apr-12 Global
1700 years the amount of time it would take   to watch every video on YouTube Apr-12 Global
10% of all internet traffic is due   to YouTube Apr-12 Global
19% of YouTube viewers are aged 50+ Apr-12 Global
23% of YouTube viewers are aged   35-49 Apr-12 Global
35% of YouTube viewers are aged   18-34 Apr-12 Global
19% of YouTube viewers are aged   12-17 Apr-12 Global
3% of YouTube viewers are aged 3-11 Apr-12 Global
3.70% of YouTube traffic comes from   the UK Apr-12 UK
2.70% of YouTube traffic comes from   Spain Apr-12 Spain
3.30% of YouTube traffic comes from   France Apr-12 France
3.60% of YouTube traffic comes from   Mexico Apr-12 Mexico
3.60% of YouTube traffic comes from   Brazil Apr-12 Brazil
4.80% of YouTube traffic comes from   India Apr-12 India
4.80% of YouTube traffic comes from   Germany Apr-12 Germany
6.70% of YouTube traffic comes from   Japan Apr-12 Japan
22.60% of Youtube traffic is inside the   US Apr-12 US
78% of youtube traffic is outside of   the US Apr-12 Global
3rd most visited website in the   world Global
70% of men in the UK have an active   profile on YouTube. Feb-12 UK
65% of women in the UK have an   active profile on YouTube. Feb-12 UK
32.1million people in the UK with an active   profile on YouTube Feb-12 UK
89% of active users are aged 18-24 Feb-12 UK
14 times a month is the number of times the   average user visits YouTube Feb-12 Global
92 billion page views are generated each   month. Feb-12 Global
4,000,000,000 the number of page views YouTube   gets per day. Jan-12 Global
1,000,000,000,000 the number of page views YouTube   gets per year. Jan-12 Global
15 minutes is the average viewing session   on YouTube Jan-12 Global
60 hours of video are uploaded to YouTube   to every minute that passes in real time. Jan-12 Global
60 days more video is uploaded in two   months on YouTube than the three major U.S. networks (ABC, CBS, NBC) combined   created in six decades May-11 Global
30% of overall YouTube traffic comes   from the U.S. May-11 Global
25 YouTube is localised in 25   countries May-11 Global
0.43 YouTube is localised in 43   languages May-11 Global
700bn Number of playbacks in 2010 May-11 Global
10,000 YouTube partners, hundreds of   which make six figures a year May-11 Global
7,000+ hours of full-length movies and   shows on YouTube May-11 Global
2bn Global video views per week   being monetised on YouTube May-11 Global
10% of YouTube videos available in   HD May-11 Global
100 years of YouTube video scanned daily   by Content ID, which is used by more than 1,000 partners, including every   major U.S. network broadcaster, movie studio, and record label May-11 Global
100mn daily mobile video views May-11 Global
30% of videos on YouTube make up 99%   of views on the site Apr-11 Global
41% Techcrunch.com – SEO visibility   after Google Panda’s roll-out to the UK Apr-11 UK
23% Mashable.com – SEO visibility   after Google Panda’s roll-out to the UK Apr-11 UK
22% ITV.com – SEO visibility after   Google Panda’s roll-out to the UK Apr-11 UK
19% YouTube.com – SEO visibility   after Google Panda’s roll-out to the UK Apr-11 UK
19% Vimoe.com – SEO visibility after   Google Panda’s roll-out to the UK Apr-11 UK
18% Dailymotion.com – SEO visibility   after Google Panda’s roll-out to the UK Apr-11 UK
100m YouTube mobile views per day Apr-11 Global
20% of content uploaded is music   videos Apr-11 Global
169646 total U.S. unique video viewers   on the internetInternet was 169,646 with an average of 816.4 minutes per   viewer. Feb-11 US
48998 unique viewers averaging 81.2   minutes per viewer on VEVO Feb-11 US
46661 unique viewers averaging 18.5   minutes per viewer on Facebook Feb-11 US
83% of the US internet audience has   viewed a video online Feb-11 US
6.95% CMOs (Chief Marketing Officers)   who think YouTube offers significant ROI for brands Feb-11 US
4% Fortune 500 companies have a   public blog Jan-11 US
400% Blinkx shares up by this   percentage Nov-11 Global
 1/2 of U.S. users are reached by   online video ads Nov-11 Global
 1/3 of the Kia marketing budget was   spent on an online video Nov-11 Global
2bn videos are streamed on YouTube   every day Aug-10 Globally
70 The number of hours worth of   video that is uploaded to Youtube every mintue Jul-10 Globally
50% YouTube users based in the US Jul-10 US
1,000 yrs How long you would have to live   to watch all of the footage on YouTube Jul-10 Globally
2bn YouTube views a day May-10 Globally
15 minutes spent on YouTube daily   by the average person May-10 Globally
70% of YouTube’s traffic comes from   outside the US May-10 Globally
1.96m Times the first video has been   played May-10 Globally
185.39m Times that the most popular   video, Lady Gaga’s Bad Romance, has been played May-10 Globally
5 The number of languages that   google can translate YouTube videos and offer captions May-10 Globally
46.2 years Is the amount of time spent   watching YouTube footage via Facebook every day May-10 Globally
5.6 years The amount of time spent   watching YouTube footage via myspace every day May-10 Globally
3m at least are autoconnecting to   YouTube via a social media platform May-10 Globally
200m+ videos watched on mobile devices   every month May-10 Globally
94/100 of the top 100 Advertisers, as   set out by Advertiser’s Age, have run YouTube campaigns, and Google content   network May-10 Globally
10 Average videos posted each month   by Fortune 100 companies Apr-10 US
24 hours of video uploaded every minute Mar-10 Globally
13m hours of video uploaded on   YouTube 2010 Globally
22% Increase in the amount of online   video watched per day since 2009 2010 US
40% Increase in the number of online   videos watched per day since 2009 2010 US
2bn Videos streamed on YouTube per   day 2010 Globally
35 hours of video uploaded on YouTube   every minute 2010 Globally
63% of marketing firms use   multimedia platforms for marketing purposes Nov-09 Globally
24 hours of video uploaded on   YouTube every minute 2009 Global
13 hours of video uploaded on   YouTube every minute 2008 Global
8 hours of video uploaded on   YouTube every minute 2007 Global
$1.65bn worth of stock is the figure   that Google paid to acquire youtube Nov-06 US
2bn videos were being uploaded to   YouTube everday Jun-06 Global
19 seconds was the length of the   first YouTube video Apr-05 Global

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