Social media in business stats

Updated 26/02/2013

 

Statistic Details Date Country
58% of fortune 500 companies have a   corporate Facebook page Apr-12 Global
62% of fortune 500 companies have an   active corporate Twitter account (with a    tweet in the last 30 days) Apr-12 Global
23% of fortune 500 companies have a   public facing corporate blog Apr-12 Global
4 out of 10 UK SMEs think that they need to   learn more about social media marketing Feb-12 UK
41% of UK SMEs believe that social   media is time consuming Feb-12 UK
16% of UK SMEs use Flickr for   marketing purposes Feb-12 UK
39% of UK SMEs use Linkedin for   marketing purposes Feb-12 UK
42% of UK SMEs use Twitter for   marketing purposes Feb-12 UK
51% of UK SMEs use Facebook for   marketing purposes Feb-12 UK
45% of UK SMEs think that social   media can help their business succeed Feb-12 UK
45% of UK SMEs think that social   media is is a good way to communicate with existing and prospective   customers Feb-12 UK
47% of UK SMEs think that social   media is cost effective Feb-12 UK
48% of UK SMEs think that social   media is a good way to generate word of mouth and referrals Feb-12 UK
64% of UK SMEs believe that social   media will become even more important in the future Feb-12 UK
68% of UK SMEs report that social   media is an effective way to market their business Feb-12 UK
27% of UK SMEs not using social   media already expect to start using it in the next year Feb-12 UK
79% of UK SMEs already using social   media expect to increase their usage in the next year Feb-12 UK
40% of UK SMEs are using social   media to market their business Feb-12 UK
36% of social media users post   brand-related content Feb-12 Global
2 out of 3 social media users believe   Twitter influences purchases Feb-12 Global
50% of people follow brands in   social media Feb-12 Global
75% of companies now use Twitter as   a marketing channel Feb-12 Global
60% of employees would like help   from employers to share relevant content Feb-12 Global
40% of companies admit to having no   training or governance of social media Feb-12 Global
41% of the class of 2011 used social   media in their job search Feb-12 Global
38% of CEOs label social media a   high priority, and 57% of businesses plan to hike their social media spend in   2012 Feb-12 Global
1 in 3 small businesses are now using   social media Feb-12 Global
89% of agencies said they would use   Facebook to advertise for their clients in 2012 – either by purchasing ads,   creating pages, or other methods of engagement Feb-12 Global
39% of agencies said they would   focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+ Feb-12 Global
30%-40% Posts from Facebook pages with   10,000 fans reach this percentage of their fans Feb-12 Global
20%-30% Posts from Facebook pages with   100,000 fans reach this percentage of their fans Feb-12 Global
10% Posts from Facebook pages with   100,000,000 or more fans reach this percentage of their fans Feb-12 Global

One Response to “Social media in business stats”

  1. Stacy
    June 20, 2012 at 22:48 #

    Wanna know above figures are based on B2B ?!

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