The B2B Guide to Social Media

A tweet-up can, on paper, be a nerve-racking affair. It’s exactly what it says on the tin – a meeting of tweeters – and as such can often result in a roomful of strangers awkwardly making small talk if they’re not approached with the right attitude. What is the right attitude? Well, that would depend [...]

At TopLine we aim to tell you about our favourite B2B blog each week. Now you may say, “Wow! How on earth do they choose from all the amazing blogs out there?”. Well normally we trawl through the web, view other people’s recommendations or search on topics in which we are interested. Today I was [...]

Social media professionals hail from a wide range of backgrounds, but the skills needed to deliver engaging content that tells a positive story about a brand closely mirror those needed in PR.  People trained or working in public relations tend to treat content in a very specific way, that is, they naturally stick closely to [...]

The rise of social media in today’s corporate environment has created a new set of challenges for the IT department. At the same time, with Facebook alone representing a billion plus community, social media is a huge commercial opportunity that cannot be ignored. According to Geoff Rees, Sales Director of Sunrise Software, IT professionals should [...]

This list is subjective. It is not based on any quantifiable stats. If you haven’t made it, then unlucky. Try not to lose any sleep over that. I won’t be. @charlesarthur - Twitter SUPREMO and Guardian technology editor Charles Arthur, is le grand fromage when it comes to breaking tech stories. Note for PRO’s: Waste his time [...]

So not strictly B2B, but we loved it so much we decided to share it with you all anyway…  

Imagine a world where you could draw on anything.  A world where you could scrawl all over your bedroom and your parents wouldn’t get narky.  A world where you could graffiti on your school walls and not wind up with an ASBO.  A world where you could doodle and scribble to your little heart’s content. [...]

via  

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing. Acccording to a Forrester Report released in March of 2011, 30 percent of global [...]