Archive | September, 2011

Eight recruitment industry thought leaders on Twitter

Keeping up to speed in the fast-paced world of recruitment can often be head-ache inducing.  So in an effort to identify recruitment industry thought leaders, we came up with a list of the top Twitter accounts to follow if you want to stay in the recruitment loop. @Monster_UK – The self-professed ‘biggest and best online [...]

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B2B Blog of the Week: COLOURLovers

Today’s B2B Blog of the Week goes to the COLOURLovers business blog. Produced by the team behind Twitter profile customisation programme, Themeleon, the blog focuses on colour trends, new products and inspirational ideas for business. The best part of this blog is that it promotes exactly what you would expect – colour.  It explains how simple [...]

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What Facebook changes mean for B2B marketers

Last week, Facebook managed to do what no man (or network) has done before: unite almost a billion people in the space of a few hours. Unfortunately, the social network missed the opportunity to direct its unprecedented power towards some benevolent purpose such as turning off the lights for an hour to save a over [...]

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Infographic of the Week: The Blog Tree

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Increase web traffic through social media

If one of your B2B social media objectives is to drive traffic to your website, then here are a few things you should be doing: Use Twitter Keep an eye on your Google Analytics to see which keywords people are using to find your site. Then set up an automated Twitter search for those keywords [...]

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Awrite! B2B blog of the Week

The B2B Blog of the Week has today been awarded to our friends up north at the Scottish Business Blog. This is the only resource dedicated entirely to SMEs in Scotland and covers everything from local business news to listings for networking events, podcasts and columns. We like the local flavour of this blog and [...]

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Help! My blog's been hacked

Last week brought a stark reminder that even the B2B Guide to Social Media is not impervious to the antics of pesky hackers.  It wasn’t voicemails they were after this time – it was our beloved blog.  Infecting the blog with malware through a weakness in the theme, anyone trying to access the B2B Guide [...]

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An update on Foursquare

I had reason this afternoon to look back at the post about Foursquare that I wrote in February this year, and I thought now would be a good time to provide an update. From a personal perspective, I stopped using Foursquare altogether in around March, for the simple reason that I don’t know anyone else [...]

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Should you be blocking social networks at work?

Yesterday’s revelation that a third of UK companies are blocking their employees from using social networking sites got me to reflect on the blog’s own posts on social media policies, which I must admit, are pretty limited. I run a SME which means that I can afford to be a fan of the ‘only-introduce-a-policy-when-someone-takes-the-piss’ form [...]

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SEO Lesson 7: Use SEOMoz.org

I’m dedicating quite a bit of time to SEO this week as the B2B Guide to Social Media appears to have fallen from its perch of glory after being hacked a few days ago. I’m not quite sure what prompted the attack, but I have asked my colleague Hannah Stacey to post on how she [...]

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