It was only when Business Week tweeted its article on business schools getting all a-twitter about social media that I found out that London Business School is about to launch its own social media elective, which kind of proves the point that LBS should be launching a social media
Despite being entirely unqualified to do so, I predict that social media will become fundamental to the running of any business within a
few years (or at least any business that requires communication between two or more people, which, in my opinion, is just about any business). Why is that? Because, like it or not, Web 2.0 communications is easier, faster and cheaper than any of the media it’s up against. The volume of objections to using the likes of Twitter, Facebook and LinkedIn for business has been all but drowned out by the clamour to be the first to know which NOTW staffer will be next on the chopping board, to push job specs out to ever-wider audiences and to publicly scold BoJo for not heading back to his precious capital in time to grab the limelight from disaffected youth exercising their human rights to Nikes and iPad 2s.
More importantly, the world of social media is evolving faster than that of any other medium, so if you’re not convinced that this is the
best way to communicate, you soon will be. Google has already spent $585million on developing Google Plus (its own social network), while the Royal Mail’s annual budget is conspicuously lacking a half a billion ‘get more people to send letters campaign’.
So where should business managers be looking if they are shopping for social strategies? I’ve dug out a few ideas from the vault at the
B2B Guide to Social Media.
- To communicate with the public, think Twitter, Facebook and blogs.
- If you’re looking to speak to other businesses, try LinkedIn, Twitter and company blogs.
- For engaging with your own employees, look at Yammer, Jive or industry-specific networks, such as RCEuro for the recruitment sector.
- If you want to build links to your website, consider article marketing on the likes of eZineArticles and GoArticles.
- To teach and learn, try YouTube.
- For getting bums on seats, experiment with Gowalla and Foursquare.
- And to drive sales and generate leads using social media, look at Groupon.