Archive | June, 2011

Earth Knowledge: Information for sound, sustainable decisions

“This is something I have been waiting to see since the Google Earth API was introduced a few years ago.”, Google’s Chief Technologist  I recently met the founders of Earth Knowledge and I was mighty impressed by the offering. If you have any interest in sustainability from a business, community or personal perspective, then Earth [...]

Continue Reading

How to measure the success of a social media campaign

In an ideal world, there would be some sort of magical Excel-like contraption into which you could enter all the parameters of your b2b social media campaign, push a button and out would spurt an accurate measure of the campaign’s success. Unfortunately, this is not an ideal world, and the reality is that there is [...]

Continue Reading

Social media service providers: Statistics

Updated: 26/02/2013 Statistic Details Date Country 28% of firms outsource social media   tasks 2011 US Check   our sources 17% of firms outsource   design/development 2011 US Check   our sources 10% of firms outsource analytics 2011 US Check   our sources 4% of firms outsource community   management 2011 US Check   our [...]

Continue Reading

Pitching bloggers: Ten steps towards coverage on B2B blogs

Getting great coverage of your story, product, company or service is no longer just about delivering tailored pitches to journalists. As the number of blogs on the web grows, the boundaries with mass media are blurring. The result is that communications campaigns need to start taking into account the power of bloggers. But how does [...]

Continue Reading

When timing is everything: an intro to QR codes

A QR (quick response) code is a matrix barcode (one of the things in the picture to your right) that can be read by dedicated QR readers or camera phones. The code is made up of black dots on white and each one is unique – think of it as a digital fingerprint. If you’ve [...]

Continue Reading

Case study: Using social media to build thought leadership

Continue Reading

HubPages statistics

The B2B Guide to Social Media’s comprehensive collection of statistics relating to HubPages

Continue Reading

How to make sure the critics love your B2B video

If you’re going to be including video in your B2B social media strategy (and we think you should!) then you need to do it properly. The entire B2B community is now your biggest critic, they’re more likely to watch your video than read your website, so don’t screw it up! I’m always amazed by how [...]

Continue Reading

We now have 1,000 social media statistics

In March this year, we launched our social statistics pages, offering all the statistics we can find on the web relating to social media, neatly categorised with their source and date. And as promised, we have been updating these every Friday since then and we have now collected 1,000 social media statistics. We’re pretty chuffed [...]

Continue Reading

Intelligent B2B advertising on Facebook

I am hardly surprised by yesterday’s revelation by Mintel that two thirds of UK social networkers don’t bother to click on social advertising. Many appear to have simply blocked it out – I certainly have – because the advertisements just don’t speak to them. But the Mintel research doesn’t render Facebook entirely useless – if [...]

Continue Reading