Archive | May, 2011

Using Facebook Pages for B2B

After Twitter Grader told me to set up a Facebook page for the blog, I went ahead and did it, so please join me in an experiment in which I will test how a Facebook page can work towards B2B interests. Setting up the page is pretty straightforward, but what I am really going to [...]

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Social Media Policies

A social media policy is a little piece of bureaucracy that your organisation needs if it wants to be able to tell your employees off if they write something inappropriate on a social network. They probably won’t read it, they definitely won’t care, but at least you have an intimidating piece of paper to wave [...]

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Using LinkedIn to generate leads

I am a personal testament to the fact that LinkedIn can be a great new business generation tool: I have won no less than three clients through the social network, and had around 10 new business meetings. Now I’m not saying that LinkedIn is a cure-all that can rescue a dying business (if your sales [...]

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Recruiting with social media

Social media can be invaluable when it comes to recruiting new staff, and for the employer who is handling the hiring process independently, correct use of the likes of Facebook, LinkedIn and Twitter can help you find that star performer quickly. Advertising jobs In many industries, Facebook and LinkedIn can be ideal and affordable platforms [...]

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Case Study: Hewlett Packard

When international IT corporation Hewlett Packard wanted to engage SMBs they came up with the following objectives: become a ‘trusted partner’ to SMBs. aid SMBs’ business growth with quality business advice and products. get to the heart of the SMB conversation.   To achieve these goals they created an integrated social media/ influencer engagement programme [...]

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An Introduction to Social Commerce

Yes, I admit, it does seem a bit strange that I have been blogging on social media for months, yet I have failed to mention social commerce – despite the fact that everyone is calling it the next big thing. That’s about to change as in this post I will talk you through the principles [...]

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B2B Social Media Case Study: Patient Safety First and Doctors.net.uk

Patient Safety First is an organisation set up to measurably improve patient safety within the NHS by prompting changes in clinical practice. Doctors.Net Doctors.net.uk is an incredibly successful online business network. It counts over 90% of all UK medical professionals as members and works on behalf of many leading pharma companies, the private sector (Virgin, [...]

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How to identify influencers on Twitter

I’ve talked about how to identify influential bloggers, but how do you establish who is influencing your target community on Twitter? Again, if you want to do this properly, this is not as simple as just finding them on Google. But as I’ve said before, this is not necessarily a bad thing: The harder it [...]

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How to get blog followers through Blog Grader

If you’re looking to improve the quality and reach of your blog, then Blog Grader, the free tool from HubSpot is a great place to start. Here’s how it works: Enter your blog’s URL and your email address (so Blog Grader can email you on a monthly basis to let you know how you’re doing). [...]

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How to identify influential bloggers

There will no doubt come a time when you need to identify social influencers. As the gatekeepers to your target audiences, they are likely to be key to supporting your social media objectives. Identifying influential bloggers is an important first step, but it’s quite a process and it takes time. Step 1: Choose your subject [...]

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