One final do-it-yourself SEO tip before you call in the heavies is to do with page structure. While it is important to make it easy for visitors to navigate your site, Google’s minions need to be able to do it as well.
Your navigation menu
All the links on your site that people use to go to other parts of your site, whether menu items or hyperlinks in the text, will be used by Google as well. So make sure they are labelled appropriately. For example, I would use visit my introduction to SaaS rather than click here for my introduction to SaaS as here the hyperlink tells Google something about where it links to.
Structure for ease of navigation
Make it logical and easy for visitors to navigate your site, and try not to have any pages too many links away from the home page – the fewer complicated linking pathways the better. This makes good sense for more than just SEO. We’ve all been annoyed by sites that are impossible to use (and blogs are particularly bad at this), and remember visitors are unlikely to come back if your blog makes them want to tear their hair out in frustration.
Create a sitemap
Sitemaps help Google to index your site by putting all your links in one place, so it’s a good idea to have one on your site. I used this sitemap generator to make one for the B2B Guide to Social Media, which can now be viewed from our home page.