Twitter statistics

 

Updated 26/02/2013

Statistic Details Date Country
$540   million Twitter’s projected advertising   revenue by 2014 2014 Global
10.30% of public tweets received and   sent this month concerned AirAsia. Mar-12 Global
17479 the number of public tweets received by Delta Airlines this month Mar-12 Global
3533 the number of public tweets sent   by Delta Airlines this month Mar-12 Global
22653 the number of public tweets   received by AirAsia this month Mar-12 Global
5047 the number of public tweets sent   by AirAsia this month Mar-12 Global
0.10% The percentage increase of   tweets by airlines between Feb and Jan 2012 Mar-12 Global
95 the number of active tweeting   airlines. Feb-12 Global
192 the total number of tweeting   airlines Feb-12 Global
221 146 the number of incoming tweets   from airlines Feb-12 Global
25,088 tweets per second during the   ‘Castle in the Sky’ TV screening Feb-12 Global
31% of users follow people  found through promotions Feb-12 Global
44% of users follow people suggested   by Twitter Feb-12 Global
47% of users follow people they have   found via an online search Feb-12 Global
69% of users follow people suggested   by their friends Feb-12 Global
1 million accounts currently added to   Twitter every day Feb-12 Global
11 Twitter accounts created every   second Feb-12 Global
$259   million Twitter’s projected advertising   revenue in 2012 2012 Global
10% of Twitter users access the   platform using a Twitter client Feb-12 Global
16% of Twitter users access the   platform using the Twitter mobile application Feb-12 Global
64% of Twitter users access the   platform via the web. Feb-12 Global
465   million+ accounts on Twitter Feb-12 Global
175   million tweets per day Feb-12 Global
23.8   million users in the UK Feb-12 UK
29.9   million users in Japan Feb-12 Japan
33.3   million users in Brazil Feb-12 Brazil
107.7   million users in the United States Feb-12 USA
26% of users retweet due to ‘please   retweet’ tags Feb-12 Global
66% of users retweet because they   have a personal connection to the post ‘Feb-12 Global
84% of users retweet humourous posts ‘Feb-12 Global
92% of users retweet due to   interesting content ‘Feb-12 Global
55% of users access Twitter via   mobile technology ‘Feb-12 Global
40% of users don’t actually tweet   but look at their timelines to see what others are tweeting about. ‘Feb-12 Global
100m active Twitter users ‘Feb-12 Global
2% How much more shareability   tweets which include verbs have than those without. ‘Feb-12 Global
20% of marketers have closed deals   using Twitter ‘Feb-12 Global
34% of marketers have generated   leads using Twitter ‘Feb-12 Global
34% of marketers have generated   leads using Twitter. Jan-12 Global
55% of Twitter users access the   platform using their mobiles. Jan-12 Global
5000% increase in the number of   employees at Twitter between 2008 and 2011. 2012 Global
460,000 is the average number of new   accounts per day during February 2011. 2012 Global
6939 tweets per second is the current   record, set 4 seconds after midnight in Japan on New Years Day 2012 Global
456 tweets per second were sent when   Michael Jackson died. 2012 Global
177   million is the number of tweets sent on   March 11, 2011 2012 Global
3 years,   2 months and 1 day is the time between the first   tweet and the billionth tweet. 2012 Global
1 billion is the number of tweets posted   per week 2012 Global
36.10% of photos shared on Twitter are   uploaded with the official Twitter app. Nov-11 Global
230   million Average number of tweets   processed per day Sep-11 Global
5 billion tweets generated per month Sep-11 Global
100   million monthly active users around the   world Sep-11 Global
Jan 1,   2011 Since this date, monthly active   users have increased 82% Sep-11 Global
35 out of   46 regional UK police forces are on   Twitter Sep-11 UK
40% of British MPs are on Twitter Sep-11 UK
396 British Olympic hopefuls are on   Twitter Sep-11 UK
40% of active users are lurkers Sep-11 Global
50 million active users every day Sep-11 Global
100   million active users logging in at least   once a month Sep-11 Global
565.2   million total minutes spent on Twitter   by Americas Sep-11 US
84% of journalists are on Twitter Aug-11 US
66% of people said they unfollowed   someone because they tweeted too much Aug-11 Global
58% of people said they unfollowed   someone because their tweets appeared automated Aug-11 Global
47% of people said they unfollowed   someone because they share the same link too many times Aug-11 Global
38% of people said they unfollowed   someone because they don’t tweet Aug-11 Global
34% of people said they unfollowed   someone because they tweet about themselves too much Aug-11 Global
36 tweets per day was considered to   constitute ‘oversharing’ Aug-11 Global
92% of people retweet because of   interesting content Aug-11 Global
84% of people retweet because of   humour Aug-11 Global
66% of people retweet because of a   personal connection Aug-11 Global
21% of people retweet because of   celebrity status Aug-11 Global
32% of people retweet because they   are offered an incentive Aug-11 Global
26% of people retweet because a   tweet says “RT please” Aug-11 Global
$600m Promoted Tweets’ are presdicted   to become popular and generate this figure by 2015 May-11 Global
13% of American internet users aged   25 to 44 are on Twitter May-11 US
150% Growth in mobile usage of   Twitter since January 2011 May-11 US
1 in 2 US Twitter users access the   service from a mobile device May-11 US
600 Advertisers on Twitter May-11 US
52% A sponsored “trending topic”   from Volkswagen led this per cent of those who saw it to click through,   comment or retweet it May-11 US
300m Analysts believe that this   amount of people have signed up to use Twitter since its creation in 2006 May-11 Global
200m Twitter will confirm only that   it has more than this amount of registered accounts May-11 Global
1bn Tweet every six days May-11 Global
6,303 Tweets per second – Twitter’s   2nd highest spike – during the Champions League soccer final between   Manchester United and Barcelona May-11 Global
1 in 184 In the UK, wider public interest   in Twitter has been piqued by several accounts that have broken press gagging   orders brought by celebrities attempt to hide affairs. According to Experian   Hitwise, UK traffic to Twitter hit an all-time high during the “super-injunction”   debate, accounting for one in every 184 visits to a website on May 21 May-11 UK
26.8% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Netherlands
26.6% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Japan
23.7% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Brazil
22% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Indonesia
21% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Venezuala
18% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Canada
18% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Argentina
16.6% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Turkey
16.1% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Philippines
16% Twitter penetration rate (from   total internet users aged 15 and over) May-11 Singapore
18% of all US internet users aged 18   – 24 use Twitter May-11 US
19% of all US internet users aged 25   – 34 use Twitter May-11 US
14% of all US internet users aged 35   – 44 use Twitter May-11 US
9% of all US internet users aged 45   – 54 use Twitter May-11 US
8% of all US internet users aged 55   – 64 use Twitter May-11 US
47% Increase in unique visitors to   Twitter’s website in the last year Apr-11 Global
123m Unique visitors to Twitter’s   website Apr-11 Global
350m Unique visitors to Twitter in   one month Apr-11 Global
20,000 The number of users that   contribute half of all Twitter content Mar-11 Global
0.01% of Twitter users contribute half   of all Twitter content Mar-11 Global
28% of British social media users   use Twitter Mar-11 UK
17% of Italian social media users   use Twitter Mar-11 Italy
33% of B2B companies have gained a   customer from using Twitter Mar-11 Global
68% of B2C companies have gained a   customer from using Twitter Mar-11 Global
40% of businesses believe that use   of Twitter is benefical for their productivity Mar-11 Global
10 billion   + Tweets sent since the beginning   of Twitter in 2006 Mar-11 Global
38% of B2B companies have gained a   customer from using Twitter Mar-11 Global
51% of B2C companies have gained a   customer from using Twitter Mar-11 Global
$4.5bn Twitter valuation Feb-11 Global
253m Unqiue Twitter users every month Feb-11 Global
11.40% of CMOs (Chief Marketing   Officers) see Twitter as offering significant return on investment Feb-11 Uncertain
$10bn Pricetag on Twitter – Google and   Facebook start courting the network Feb-11 US
190m Users of Twitter Feb-11 Global
83 Tweets per second containing   reference to product or brand Feb-11 Global
20% of tweets per second contain   reference to product or brand Feb-11 Global
62% Twitter users gained since April   2010 Feb-11 Global
31%-69% Increase in the use of Twitter   on mobiles since Apr 2010 Feb-11 Global
4.77bn followers represented on Twellow Feb-11 Global
30.5m profiles registered on Twellow Feb-11 Global
$150m Predicted ad revenue for Twitter   in 2011 Jan-11 Global
7,000 tweets per second – Twitter’s   highest peak – during New Year celebrations in Japan Jan-11 Global
26.9m unique visitors to Twitter per   month Dec-10 Global
$200m Finance raised by Twitter Dec-10 US
150 advertisers on Twitter Dec-10 US
48% users who don’t check their   Twitter account Nov-10 Global
8% of American internet users aged   25 to 44 are on Twitter Nov-10 US
16% of all US internet users aged 18   – 24 use Twitter Nov-10 US
9% of all US internet users aged 25   – 34 use Twitter Nov-10 US
8% of all US internet users aged 35   – 44 use Twitter Nov-10 US
7% of all US internet users aged 45   – 54 use Twitter Nov-10 US
4% of all US internet users aged 55   – 64 use Twitter Nov-10 US
10bn+ The amount of tweets sent on   Twitter since 2006 Aug-10 Global
75% of Twitter users use third party   apps Jul-10 Global
3,000 tweets per second – World Cup   2010 Jul-10 Global
300,000 new Twitter users everyday Jul-10 Global
110m Twitter users worldwide Jul-10 Global
180m unique visits to Twitter per   month Jul-10 Global
600m searches on Twitter every   day Jul-10 Global
60% of Twitter use is outside the UK Jul-10 Global
16 of FTSE 100 companies use   Twitter Jun-10 US
20% of Tweets contain reference to a   product or brand Jun-10 US
190m Twitter users Jun-10 Global
65m tweets per day Jun-10 Global
180m unique visitors per month Apr-10 Global
65% Fortune 500 companies have   Twitter profiles Apr-10 US
27 Average Tweets per week of   Fortune 100 companies Apr-10 US
50m tweets per day Feb-10 Global
1bn Expected Tweets to be processed   by Twitter in 2010 Jan-10 Global
15m active Twitter users Jan-10 Global
75m Twitter users Jan-10 Global
75m active users Jan-10 Global
87% of people are aware of Twitter 2010 Global
27% of Twitter users log in every   day 2010 Global
37% of Twitter users log in via a   mobile device 2010 Global
25% Of Twitter users follow a brand 2010 Global
67% of brand followers on Twitter   will purchase that specific brand 2010 Global
52% of Twitter users update their   status everyday 2010 Global
60% of Twitter users are located   outside the US 2010 Global
48% of Twitter users are men 2010 Global
52% of Twitter users are women 2010 Global
4% of Twitter users whose income is   $150k or more 2010 Global
7% of Twitter users whose income is   $100k – $150k 2010 Global
15% of Twitter users whose income is   $76k – $100k 2010 Global
23% of Twitter users whose income is   $51k – $75k 2010 Global
33% of Twitter users whose income is   $26k – $50k 2010 Global
17% of Twitter users whose income is   $0k – $25k 2010 Global
4% of Twitter users aged 13 to 17 2010 Global
13% of Twitter users aged 18 to 25 2010 Global
30% of Twitter users aged 26 to 34 2010 Global
27% of Twitter users aged 35 to 44 2010 Global
17% of Twitter users aged 45 to 54 2010 Global
9% of Twitter users aged 55+ 2010 Global
17% of Twitter users’ education   listed as ‘Other’ 2010 Global
28% of Twitter users educated to   Graduate level 2010 Global
48% of Twitter users educated to   College level 2010 Global
7% of Twitter users educated to   High School level 2010 Global
27m Average Tweets per day Dec-09 Global
1.3m Average tweets per hour Dec-09 Global
48% Increase in the number of people   listed with a biography on Twitter between December 2009 and December 2010 Dec-09 Global
71% microblogging platforms used for   marketing purposes Nov-09 Global
2009 First Twitter Revolution in Iran Jan-09 Iran
35% effectiveness of Twitter among   B2B marketers 2009 US
7% of employers who look at social   sites to screen potential hires look at Twitter 2009 Global
35% Twitter users that have 10 or   fewer followers Dec-08 Global
5-10k New accounts opened per day Dec-08 Global
35% Twitter users with fewer than 10   followers Dec-08 Global
9% Twitter users following no one Dec-08 Global
40,000 Increase in daily Tweets during   South by Southwest festival from 20k – 60k, effectively putting Twitter on   the map. Mar-07 US
1st Tweet sent Mar-06 US

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