Archive | April, 2011

B2B Social Media Fail: Is Donald Trump a Bellend?

One of my favourite things about social media is the power they give to the people. Spin has suddenly become very difficult as every Tom, Dick and Harry can make their voice heard and demand honesty and integrity from public figures. Would Clinton have dared the cigar trick if Monica had had Facebook for iPhone [...]

Continue Reading

SEO Lesson 6: Pics and Celebs

Two more tricks to get Google to love your blog: Name drop – The odd celeb name drop, such as mentioning Princess Kate and Prince William could get your site to turn up in more Google search results, but don’t make it entirely gratuitous like I did here! Label your images – Don’t just save [...]

Continue Reading

SEO Lesson 5: Meta tags

Meta tags are important for getting Google to your blog. Look at the top left hand corner of this web page, where it says The B2B Guide to Social Media: The definitive guide to social media. That’s a meta tag and it tells both yourself and Google something about this blog. When people search on [...]

Continue Reading

SEO Lesson 4: Structuring your site for the search engines

One final do-it-yourself SEO tip before you call in the heavies is to do with page structure. While it is important to make it easy for visitors to navigate your site, Google’s minions need to be able to do it as well. Your navigation menu All the links on your site that people use to [...]

Continue Reading

SEO Lesson 3: Optimising through content

My next post in how to optimise your blog focuses on content. We know from our How Google Works infographic that Google stores the content on your site and uses it to decide whether it is worth directing searchers to you. We know Google works in mysterious ways but you can help Him to help [...]

Continue Reading

SEO Lesson 2: An intro to backlinks

If you look at the How Google Works post from earlier today, you will see that the first thing that will alert Google bots to your existence when crawling the web is links to your site / blog from other sources on the web. If no one is linking to your site, then Google will [...]

Continue Reading

SEO Lesson 1: Understanding how Google works

  I have http://ppcblog.com/how-google-works/ to thank for this extremely useful Infographic.

Continue Reading

An introduction to SEO

Search Engine Optimisation (or SEO) is the process of improving the visibility of a website in natural search results. By that, I mean making the website easier to find when people Google the relevant subject. So for example, I just went to Google and searched for b2b social media. The search returned over 22 million [...]

Continue Reading

Definition of a Tweetup

A Tweetup is a meet-up of people organised on Twitter. It takes the conversation out of the Twittosphere and into real life. Let’s say for example, you have set up your Twitter account, developed a really engaged and relevant following of people in your key target audience, are interacting with them on a regular basis [...]

Continue Reading

Uhhhh….Three men in a Twub??

Twubs are Twitter groups built around content aggregated around #hashtags. The principle behind Twubs is almost impossible to find on their website. From what I can gather, it’s a way of organising good Twitter content around a specific subject area into ‘Twubs’. It’s better than just using Twitter Search, because it filters out all the [...]

Continue Reading