The B2B Guide to Social Media

2008 called: it wants its book back. I felt the title The Social Media Management Handbook: Everything you need to know to get social media working in your business was misleading, and would like to propose another, maybe something like The Social Media Management Handbook for people working in large enterprises that target the US [...]

Facebook Advertising is pretty much what it says on the tin: the opportunity to advertise to Facebook members to direct them to your website, blog or Facebook fan page. What makes Facebook particularly appealing though is that it has a great system to determine which advertisements are shown to which profiles, which means great targeting. [...]

Sign up to Groupon and they will email you an unbeatable deal every day. By promising businesses a minimum number of customers, Groupon can guarantee huge discounts on the best things in your city. The benefits For the customer – discounts! For the business – free exposure to a huge potential new customer base and [...]

I’ve already blogged about why you should be social bookmarking – tagging and sharing websites that you like.  And now I’ll talk you through using del.icio.us, a social bookmark manager that acts as a place for you to collect links you like, that you can access from any computer, share with people you think might [...]

Spredfast is a single platform on which you can create a social media profile of your organisation and monitor the impact of specific campaigns across multiple channels. How? Begin by visiting http://spredfast.com and setting up your organisation’s account (simply fill in the required fields, including company name and individual job title, then activate). Once you’re [...]

What is social bookmarking? When you first chanced upon the b2b guide to social media and, realising what a useful and highly valuable resource it would prove to be, you cut the link, pasted it into an email and sent it to all your family and friends, you were engaging in a primitive form of [...]

LinkedIn enables users to upload their favourite books allowing other members to view books you have read or plan to read in the future.  How do you use it? Log into your account Click on the ‘More’ button in the top panel (to the left of the search function) to bring up the drop-down menu [...]

 A ping is a blogging tool that sends an automated message to search portals on the internet letting them know that your blog has been updated so that they know to come crawl it. If you regularly update your blog with quality content, then this is a good way of getting it out there for [...]

Following on from my previous post on how to promote your blog, I thought I would take the topic further with a post giving you ideas on how to boost your following and readership using LinkedIn.  There are a number of ways to do this: Poll people on LinkedIn: Come up with a great idea [...]

So you’ve started blogging, you’re being informative, funny and entertaining at the same time, yet no one is listening. You’re getting 10-15 visitors a day to the blog – barely even touching sides. How do you change this? If there is a quick fix, I haven’t found it yet, so I’m going about promoting my [...]