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No More Sniffles – Viral Marketing Roundup
Diagnosis Marketing: is your Viral Load Too High?
‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste
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April is viral marketing month
By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]
Marketing to SMEs in LinkedIn groups
Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]
How SMEs use LinkedIn
We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]
Marketing to SMEs: 20 must-follow Twitter accounts
Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs.
How SMEs use Twitter
We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie
Want to know how to talk to SMEs on social media?
I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog.



