The B2B Guide to Social Media

Spotlight

June 18, 2013 | 0 Comments

Learn from Barclays: How not to promote a Facebook post

Heather Baker explains how a poorly planned post can damage your brand. ...

June 10, 2013 | 0 Comments

Warning: Is Social Media Damaging Our Social Lives?

Recently I was at a family gathering – me, my sister, my ...

June 7, 2013 | 8 Comments

How to do a good deed in a second: If you share this post, I’ll give fifty quid to charity

Dear reader, I’m going to start by promising this isn’t some sort ...

Latest News

June 5, 2013 | 0 Comments

10 tips to increase your blog post shares

10 top tips on how to make your blog content engaging and highly shareable, from @Adam_Ketterer.

May 31, 2013 | 1 Comment

3 simple steps to pimp out your company Facebook page

Hannah Codrington (@HannahCod) offers advice on how to make the most out of your company Facebook page. Facebook is a pointless tool for B2B marketers and should be left for B2C businesses, right? Wrong. To date, there are over one billion Facebook users worldwide; that’s a pretty sizeable potential audience you’ve got yourself there. The [...]

May 13, 2013 | 1 Comment

No More Sniffles – Viral Marketing Roundup

We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt? [...]

May 3, 2013 | 0 Comments

Diagnosis Marketing: is your Viral Load Too High?

@Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was, actually. I did this largely so that I could link to this cute baby panda doing a [...]

April 25, 2013 | 0 Comments

‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

April 17, 2013 | 0 Comments

Creating Conversations: Zaggora and Viral Marketing

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

April 9, 2013 | 0 Comments

Viral Marketing – a force not to be sneezed at?

Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their product, especially in the B2B world. The problem is that virals aren’t made – they’re born. For every successful campaign there’s [...]

April 2, 2013 | 0 Comments

April is viral marketing month

By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]