Spotlight

No More Sniffles – Viral Marketing Roundup

We’re at the end of Viral Marketing month – and it’s been ...

Diagnosis Marketing: is your Viral Load Too High?

 @Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the ...

‘Have #fun and #ENGAGE’: Interview with Ed Jefferson, the figure behind @shippamspaste

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed ...

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Creating Conversations: Zaggora and Viral Marketing

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

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Viral Marketing – a force not to be sneezed at?

Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their product, especially in the B2B world. The problem is that virals aren’t made – they’re born. For every successful campaign there’s [...]

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April is viral marketing month

By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]

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#FailFix: A smashing SME marketing case study

How Alibaba.com turned the traditionally slow silly season into a hugely successful social media campaign that resulted in a 60 per cent surge in traffic to the website.

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Marketing to SMEs in LinkedIn groups

Know which LinkedIn groups are best for marketing to SMEs? Here’s our list and a guide to getting it right. Earlier this week we told you how SMEs use LinkedIn and how to find relevant groups without having to trawl through LinkedIn’s not-so-great directory. If you went ahead and used the directory anyway, you probably [...]

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How SMEs use LinkedIn

We got under the skin of LinkedIn to find out how SMEs use it and the best way to reach them, by @Niamhlechou of TopLine Communications. With over 100 million users, LinkedIn is the 11th most visited website in the UK and an obvious target for social media marketing. What makes it just as important [...]

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Marketing to SMEs: 20 must-follow Twitter accounts

Now that you know how to talk to SMEs on Twitter, here’s a list of our top Twitter accounts relevant to SMEs.

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How SMEs use Twitter

We waded into the depths of poorly-targeted SME Marketing on Twitter to find where the real opportunities lie

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Want to know how to talk to SMEs on social media?

I am happy to introduce the B2B Social Media Guide series on social media marketing to SMEs for the month of February in conjunction with our sister blog the B2B PR Blog.

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Introducing our February Guest Editor

An introduction to Niamh Kinsella, February editor of the B2B Guide to Social Media

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